Posts by Helen Campbell

<div> Helen is co-founder of The Ideal Marketing Company. She has worked at the company since 2004, having graduated to marketing following a career in educational management in London. As co-founder of the company, Helen believes it is crucial to put the client’s needs first and to deliver a bespoke marketing solution for each organisation. Helen’s great love is copywriting. Her work with clients involves generating great ideas for PR including writing features, press releases and article pitches to build and enhance a client’s reputation in the local, trade and national media. </div>

Why local PR is great for law firms

Why local PR is great for law firms

Which publication would you prefer to see your law firm mentioned in – The Sunday Times or The Surrey Advertiser? The Daily Express or the Macclesfield Express? Most law firms would automatically opt for the national newspaper – and of course, getting press coverage...

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