PR tips – How to write a great article pitch for the media
Writing PR articles for the media is a great way get your company, product or service noticed. Editorial is very effective for both B2B and B2C marketing and can be a more powerful persuader than advertising as editorial features are often seen as having more...
10 tips for writing a great press release
The press release is a tried and tested PR tool that can help you secure valuable media coverage to enhance your organisation’s reputation. But how do you go about writing a great press release that will be featured online and offline? Writing effective press releases...
Which colour best describes your brand?
Ideal’s MD Helen Campbell has some thoughts on how colour can influence customers and potential clients. When redecorating the Ideal Marketing meeting room recently, we decided to repaint the rather drab magnolia walls in one of our brand colours. As these are orange...
Tips for successful PR – Understanding the media
The general aim of much of the PR that we carry out for clients is to get great coverage across a range of different media outlets to achieve a specific objective. This might be to build a brand, raise awareness, promote a new product/service or to deliver key...Marketing Resources
