Run time: 56 seconds
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Did you know most buying decisions are made emotionally and only rationalised later? That’s right. Your customers’ hearts are running the show, not their heads.
Value isn’t just logical, it’s emotional. People don’t buy products or services; they buy how those things make them feel.
Think about it: A luxury car isn’t just transportation, it’s status, pride, and excitement. A cosy café isn’t just a place to grab coffee; it’s a comfort, a connection and a moment of peace.
When you understand the emotional value your business provides, you can connect with your audience on a deeper level. And that’s where the magic happens, because emotions drive loyalty, trust, and advocacy.
So, what emotional value does your business bring to the table? This week, take a moment to reflect on how your products or services make your customers feel. If you’re ready to dive deeper, stay tuned for more insights on the power of value to transform your business.
Resources
The Value Webinar – What are you worth?
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