The growth of online social media platforms and travel forums such as TripAdvisor has meant that the way people travel and stay at hotels has changed by enabling communication with other potential guests, tourists and locals, and influencing the way they choose their...
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Supporting the marketers of the future
At Ideal Marketing, we think it’s very important to support the next generation as they prepare for the world of work so we are always happy to consider requests for work experience and accommodate students if we can. 15 year old Jack Saunders spent a week at The...
Tips for successful PR – Understanding the media
The general aim of much of the PR that we carry out for clients is to get great coverage across a range of different media outlets to achieve a specific objective. This might be to build a brand, raise awareness, promote a new product/service or to deliver key...
Brand marketing versus direct response marketing – which to focus on in 2018?
Brand versus direct response The debate about brand versus direct response has often polarised marketers in the past, with one side focussed on an immediate return; the other preferring to play the long game. In reality, whichever aspect a business chooses to focus...
Marketing thoughts- what is your company brand?
Have you created a brand for your business? What does your company stand for? Branding is not just for big businesses. Every company should have an essential message at its core for what it stands for. For example, the Ideal Marketing Company is about effective...
Marketing thoughts- keep your employees involved
One of the best ways to get your employees on board is to sit down and explain to them what your plans are for the business and ask them for their opinions and ultimately for their buy-in. Taking them through the process step by step, explaining what you're hoping to...
Marketing thoughts – create niche products for niche areas
Let me ask you a ridiculous question. Can you make a hole in a wall using only light? You might be surprised to know that the answer is yes, but this is not a normal light. It is only when the light is focused into a laser beam that it will enable you to punch a hole...
Marketing thoughts- find the gaps.
Marketing thoughts Look for additional products and services that you can offer to your existing clients. If you already have a range of products that are useful to your customers, it can be easy to think that this is all they will want to buy from you. You know your...
Marketing thoughts- Contact companies you’d like to work with
Most businesses will sit and wait until people find them. They cross their fingers and hope that people will cross the street. But as obvious as it may sound, the best way to attract the companies or individuals that you’d like to work with is to decide exactly who...
Marketing thoughts – plan with the end in mind
Think about how you want your company to develop and plan accordingly. When you look at the most successful companies, it is clear that they have not just happened. They have been planned in the same way that an architect will plan a skyscraper or a cathedral. While...