Twitter, the social media giant, is reportedly contemplating an increase of the 140 character limit to 10,000. Users have reacted to the news in the only way possible, by creating a #Twitter10k hashtag. Comments within the hashtag include ones ironically showing the...
Facebook’s dominance on social media is rarely questioned, however, in terms of breaking news, Twitter is frequently viewed as a superior and better efficient social platform. With the aim of conquering their rivals in this area, Facebook have announced a new mobile...
The festive season is well under way, or at least it is in the eyes of marketing industry. Following the recent John Lewis Christmas marketing campaign, there has been a never ending flow of wintery wonderfulness. The Ideal Marketing Company have put together a list...
Facebook founder Mark Zuckerberg has this month announced a ‘dislike’ button is very close to being ready for user testing. A ‘dislike’ button has often been requested by Facebook users since the launch on the ‘like’ button in 2009, and now Zuckerberg says that it is...
Mashable’s 6th annual Social Media Day is taking place on 30th June, offering all businesses the chance to reflect on how much social media has revolutionised their marketing and, if used well, improved engagement with their customers. It’s easy to forget that social...
The Ideal Marketing Company's Head of Digital Marketing, Jessica Shailes, has announced that she will be running the next in a series of Market Harborough based seminars in June – this time asking businesses ‘Are you wasting your time on social media?’. Jessica has...
It’s only a small change, but Twitter’s new ‘add a comment’ feature could revolutionise your business’s use of the micro blogging platform to build relationships with its potential clients. Previously, businesses have struggled with the limitations that Twitter puts...
The scrapbook of social media has announced that it has improved its guided search in order to allow its users to access gender-based pages, in a bid to increase its appeal to a currently limited male audience. Pinterest’s users are 80% female, and so this move could...
Sport England’s ‘This Girl Can’ campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to ‘inspire women to wiggle, jiggle, move...
Social media campaign Sport England’s ‘This Girl Can’ social media campaign launched across the UK this month to huge viral success. The campaign, which combines social media, a TV commercial and poster advertising, is the brainchild of Sport England, and aims to...
