Marketing Strategy

Have you defined success on your website?

Have you defined success on your website?

https://youtu.be/sdozbna_tBs Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? What does success look like on your website? And have you defined it on Google Analytics? Website tracking software is capable of telling an awful lot about how your...

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Are you being misled by vanity metrics?

Are you being misled by vanity metrics?

https://youtu.be/z2UobrTzGQE Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you being misled by vanity metrics? Not all marketing measurements are created equally, which is why it's worth understanding the difference between a vanity and a...

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Do you have the ingredients you need for a great sales page?

Do you have the ingredients you need for a great sales page?

https://youtu.be/NcM9CKLLAlw   Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the ingredients you need for a great sales page? Writing a sales page means taking your audience on a journey where by the end of it, they're sure...

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Does your marketing help people to know, like and trust you?

Does your marketing help people to know, like and trust you?

https://youtu.be/-7_MrEZ_gDk Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing help people to know, like and trust you? You've probably heard that in order to buy from you somebody needs to know, like and trust you. So, does...

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Should you consider replacing your blog?

Should you consider replacing your blog?

https://youtu.be/keTyxYGNkMA Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Should you consider replacing your blog? While the function technology behind a blog is really powerful, it's often not used in the best way. Most blogs are organised...

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What does your customer journey look like?

What does your customer journey look like?

https://youtu.be/EdVwvR_-rDw Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? What does your customer journey look like? This month we're focusing on marketing funnels and customer journeys, so what steps do you think or would like your...

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Do you have a marketing system that will work on your behalf?

Do you have a marketing system that will work on your behalf?

https://youtu.be/w0MR0BBix60 Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? Do you have an automated marketing system that's working on your behalf? Content marketing can help to attract, inform and build trust with your audience, using a...

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Could you save time with your social media marketing efforts?

Could you save time with your social media marketing efforts?

https://youtu.be/2dZHhI8YvTg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Could you save time with your social media marketing efforts? If every month, you're posting new content social media and you're not reusing any of it, then you're...

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Is perfectionism holding back your marketing?

Is perfectionism holding back your marketing?

https://youtu.be/6m6Z9l0pq38 Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is perfectionism holding back your marketing? Summer is right around the corner and soon holidays will get in the way of getting things over the line. So, if you think...

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