Run time: 49 seconds
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Should you consider replacing your blog?
While the function technology behind a blog is really powerful, it’s often not used in the best way. Most blogs are organised chronologically, which means that there could be some real golden nuggets, but they’re buried several pages deep in archive because they were created a few years ago.
So, instead of organising chronologically, it’s possible to organise by topic area using categories and tags. That means that people can more easily access the information that they want, it improves user experience and it makes a better use of the valuable content that you’ve got in your back catalogue.
So, consider, do you need to replace your blog with a new layout? If you want to see this in action go to the Ideal Marketing Company insights page to see how it might look.
Next week, does your marketing help people to know, like and trust you?
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