Have you been paying attention to your inbox recently? If so, chances are you'll have noticed that emojis are showing up more and more frequently – most notably in email subject lines. Trying to compete for opens and clicks in a crowded mailbox can be a tough task....
More than ever before, consumers have a greater appreciation of their data’s value. But many companies don't use data to build relationships with customers. They are well aware of its uses but it’s up to the brand to use the data to create significant relationships...
With the breakthrough of marketing mediums such as social media, SEO and mobile marketing, you’d be forgiven in thinking that email marketing could be on its way out. Email marketing is however alive and well, and remains one of the most profitable means of marketing....
As the trend of personalisation mounts, customers expect a new level of service based on personal context. More than ever, marketers need to understand the background of their customers. Personalised marketing messages are increasingly made possible through location...
For many companies, collecting consumer data can be almost as important as selling a product. Whether used to market their product or service, or collate information on their target audience and who purchases from them, gaining a list of email addresses or phone...
Letters have been disappearing from signs and shop fronts throughout the UK this week as part of a campaign encouraging people to donate blood, the national blood week. Landmarks, shops, brands and medical centres have removed the letter A, O and B to symbolise the...
I WAS TALKING to a client about testimonials one morning. He explained that over the years he had received many warm letters from customers thanking him for his work. He reached into a drawer and presented me with a folder. His business involves carrying out the work...
1. Generate new leads by promoting free subscriptions to your newsletter. An easy way to generate sales leads is to add a line at the bottom of your company's marketing materials: adverts, website, brochures, direct mail material etc. which offers prospects a free...
A customer newsletter will only be effective if it is carefully planned and looks professional. There are specific ways to help make your customer newsletter more effective at generating sales. 1.Start with a plan. Decide at the start how many sections you are going...
Ask yourself why am I writing about this subject? Remember, it should always be to promote a product or enhance the image of your company. By keeping focused on this, you can quickly check through the articles you are considering and then re-write or dump them if they...
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