Customer Targeting

When should you use PR?

When should you use PR?

https://youtu.be/FR7OBp4dWmE?si=NI8x_EWCOT2_qARY Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? When should you use PR or Public Relations? This month, we're looking at the role that different marketing channels play in your marketing funnel....

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How do you measure the seemingly immeasurable?

How do you measure the seemingly immeasurable?

https://youtu.be/urrRHfVzXtI?si=cBko2XvRtdKx8a8P Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? How do you measure the seemingly immeasurable? With digital marketing, not all things can be measured with clicks and views. For example, your...

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Are you being misled by vanity metrics?

Are you being misled by vanity metrics?

https://youtu.be/z2UobrTzGQE Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you being misled by vanity metrics? Not all marketing measurements are created equally, which is why it's worth understanding the difference between a vanity and a...

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Are you ready to get personal with your messaging?

Are you ready to get personal with your messaging?

https://youtu.be/8pJPrZaY_Wg Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are you ready to get personal with your messaging? Using technology, it's possible to make a message to many people, feel like a message to one person and really grab...

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Are you engaging your ideal customer with your messaging?

Are you engaging your ideal customer with your messaging?

https://youtu.be/Y2xiNufFUrc Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Do you engage your ideal audience with your messaging? If you're struggling to write content in any area of your marketing and get attention, it could be because you...

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What does your customer journey look like?

What does your customer journey look like?

https://youtu.be/EdVwvR_-rDw Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? What does your customer journey look like? This month we're focusing on marketing funnels and customer journeys, so what steps do you think or would like your...

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Is your product ladder too steep?

Is your product ladder too steep?

https://youtu.be/4a-HiFS-1_M Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Is your product ladder too steep? If someone wants to work with you for the first time, is the risk they take worth the value? Or does it require a leap of faith that...

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Do you have a leaky marketing funnel?

Do you have a leaky marketing funnel?

https://youtu.be/segT3xP2_jU Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you have a leaky marketing funnel? April is a month with new growth all around us, so our theme for the month is growth, but we'll begin by looking at your...

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Are you ready for the Google Analytics switch over?

Are you ready for the Google Analytics switch over?

https://youtu.be/kZGCGnJOt4w Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you ready for the Google Analytics switchover in July? If you're not already aware, then Google Analytics is a free website tracking software that allows you to...

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