Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? When was the last time you added something to your marketing to make your value clearer? A new bullet point, an extra service, another line on the website? It's a natural instinct. When we want to...
Run time: 1 Minute Prefer to read this week's Ideal Marketing Minute? Here's something that catches a lot of business owners off guard. The more you know about your subject, the harder the content can become. It seems back to front, but it's one of the most common...
Run time: 1 Minute 10 Seconds Prefer to read this week's Ideal Marketing Minute? You can be the most knowledgeable person in your field and still lose the work. It sounds unfair, but it happens more often than you'd think. Here's the catch. When your expertise feels...
Run time: 38 seconds How can you ensure your marketing message actually lands with your ideal clients? Take a moment to think about your own daily habits. Do you prefer listening to a podcast on your commute, watching a quick video, or reading a structured article...
Run time: 60 seconds Are you spending more time trying to figure out algorithms than you are trying to figure out your customers? For many small business owners, marketing can feel like a constant battle against a mysterious, ever-changing algorithm. We get so focused...
https://youtu.be/iVksa7Bdu54?si=b9sxiceRZv2kBMfz Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? How can you maximise impact with integrated direct mail and digital channels? Here's an example of our Christmas card, which we sent to contacts,...
https://youtu.be/dvGQzi8y1VI?si=-UEV_4cEUmDq1_re Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Should you consider adding Direct Mail to your marketing mix? Take a moment to think about the last time you received something in the post that...
https://youtu.be/dXAdxlWQUVw?si=_O2-JacfzQEmeV5e Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could you use audience behaviour to target prospects? Behavioural targeting is all about shaping your digital marketing strategies around what your...
https://youtu.be/ksCO1UWj0_U?si=uCNzh--_IjMoRhBs Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? What are psychographics and how can they help you target your customers better? Psychographics dive into the psychological side of consumer...
https://youtu.be/cxIH7_KuLhI?si=kOTwfGkDimS1Gb6h Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the demographic and firmographic details needed to describe your audience? Demographics cover the traits of a population and are a...
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