Content marketing

10 tips for writing a great press release

10 tips for writing a great press release

The press release is a tried and tested PR tool that can help you secure valuable media coverage to enhance your organisation’s reputation. But how do you go about writing a great press release that will be featured online and offline? Writing effective press releases...

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Why local PR is great for law firms

Why local PR is great for law firms

Which publication would you prefer to see your law firm mentioned in – The Sunday Times or The Surrey Advertiser? The Daily Express or the Macclesfield Express? Most law firms would automatically opt for the national newspaper – and of course, getting press coverage...

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Using customer care to grow a business

Using customer care to grow a business

Quality customer care is a sure fire way to aim for steady, predictable growth. Every business book on the shelf will tell you that. But in truth, many companies survive and make a good living by barely offering any care at all for their customers. Maybe this is...

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34 ways to keep your customers happy

34 ways to keep your customers happy

What’s better than getting a customer? Getting a happy repeat customer of course! Here are some simple yet effective ways you can make sure your customers return to you again and again, because let’s face it, they don’t have to. Encourage feedback at all stages so...

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Eliminating yourself from the equation

Eliminating yourself from the equation

Delegating Skills When you first founded your company, in its early days, it was – and had to be - all about you. You were the one making all the calls. Would the website be done without your say so? No way. Would anything be posted on your social media without your...

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Marketing services for schools and academies

Marketing services for schools and academies

Marketing services for schools There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even...

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How to win back customers

How to win back customers

There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...

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