Run time: 50 seconds
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Are you being nudged? Most likely, the answer is yes, many times a day, but you probably don’t even know!
Nudge Theory is a behavioural science concept focusing on how subtle interventions shape decision-making and behaviour.
In marketing, this concept is incredibly powerful. Imagine crafting campaigns and strategies that gently steer consumers towards desired actions, like making a purchase or engaging with a brand, simply by understanding and applying subtle psychological cues. By doing so, marketers can enhance consumer engagement, improve conversion rates, and ultimately drive business success. Some of these concepts may be familiar to you. Over the next few videos, we will dive deeper into how you can apply Nudge Theory to your marketing efforts specifically:
- Anchoring
- Social proof
- Scarcity
And how you can ethically influence consumer behaviour.
I’ll see you next week when we delve into “anchoring” and its application in pricing strategies.
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