Content marketing

6 reasons why your bounce rate is so high

6 reasons why your bounce rate is so high

Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...

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Inbound marketing vs outbound marketing

Inbound marketing vs outbound marketing

If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...

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Guide to communicating in a crisis

Guide to communicating in a crisis

Although we are all facing Covid-19 together, every company is facing a unique challenge in terms of what the crisis means for them individually. While some businesses such as cafes have had to close completely, others like local food shops have been forced to...

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How important are grammar rules?

How important are grammar rules?

He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...

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What’s the right tone of voice for your website?

What’s the right tone of voice for your website?

Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...

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