Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
Content marketing
Inbound marketing vs outbound marketing
If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...
Communicating in a Crisis – week 12 – Are you wasting your time on social media?
This week's webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples Anatomy...
Communicating in a Crisis – week 11 – Writing for your audience
This week's webinar focuses on writing engaging copy for your audience It includes: The importance of good copy at this time Places where copywriting can make a difference Assessing the purpose of each How to use copy to represent your brand Tips to make your copy...
Guide to communicating in a crisis
Although we are all facing Covid-19 together, every company is facing a unique challenge in terms of what the crisis means for them individually. While some businesses such as cafes have had to close completely, others like local food shops have been forced to...
A brand is for life, not just for Christmas – (the true tale of a £100 festive advert)
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
What to do if you’re not sure your website is working for you
Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...
How important are grammar rules?
He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...
Accountants: embrace self-promotion and broadcast your expertise to grow in 2021 and beyond
All businesses have dealt with unprecedented change this year. Indeed, ‘unprecedented’ is one of the buzzwords of 2020. As they fought to survive the economic onslaught of Covid-19, companies have also had to change their way of working overnight as video...
What’s the right tone of voice for your website?
Getting your website right is crucial if you want to attract visitors and ultimately customers. Your design and logo are the first thing that people notice when they click on your landing page, but don’t forget that the words you use are also a key part of your...