Dec 18, 2020 | Blogging, Marketing
As we come to the final weeks of 2020, we’re looking back at what has been an exceptional year. It’s good practice to review your website stats regularly, but particularly at the end or beginning of each year, to inform your future content strategy....
Jan 7, 2020 | Blogging, Marketing, SEO
I’m writing at the end of the first week of 2020 and it’s a been a big planning week for all of us at Ideal. A big part of our plans for 2020 involve reviewing what is already popular, doing more of what works and changing what doesn’t. Our website...
Jan 3, 2020 | Blogging, Marketing, SEO
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
Oct 18, 2019 | Blogging, Editorial, Marketing, PR
It’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected industry website. However, just as with all aspects of marketing, when time is short and budgets are tight,...
Aug 12, 2019 | Blogging, Content marketing, PR
He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...
Apr 2, 2019 | Blogging, SEO, Uncategorized
Whether you call it an alt tag, alt attribute, alt text, or something else entirely, the alt tag is a crucial part of any website’s code when it comes to staying accessible and optimising your images for SEO. We’ve taken a quick 5 minute dive into everything you need...
