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Calendar

Apr
8
Wed
2020
Free Communicating in a Crisis Webinar Series
Apr 8 @ 11:00 am – 12:00 pm
Free Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.

About this Event

How is your organisation responding to the COVID-19 crisis?

  • Are you feeling overwhelmed and planning to just ride it out as best you can?
  • Or are you being proactive and finding new ways to service customers and communicate with them?

Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.

Our free weekly webinars can help

However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.

This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.

Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.

Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.

Why is it important to keep communicating?

At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.

Apr
15
Wed
2020
Free Communicating in a Crisis Webinar Series
Apr 15 @ 11:00 am – 12:00 pm
Free Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.

About this Event

How is your organisation responding to the COVID-19 crisis?

  • Are you feeling overwhelmed and planning to just ride it out as best you can?
  • Or are you being proactive and finding new ways to service customers and communicate with them?

Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.

Our free weekly webinars can help

However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.

This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.

Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.

Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.

Why is it important to keep communicating?

At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.

Apr
17
Fri
2020
Understanding Your Customers – Persona Development Webinar @ Webinar
Apr 17 @ 10:00 am – 12:00 pm
Understanding Your Customers - Persona Development Webinar @ Webinar

A crucial part of understanding you and driving your business objectives involves understanding your customers, what drives them and how to find them. By doing this, you’re in a better position to make strategic decisions. For example, it may be that your most profitable target market is really active on Twitter, so a targeted Twitter campaign which speaks to their motivations would be a good idea, but you won’t know that without doing some research.

Persona development is the first step in developing a marketing strategy that supports your business goals and returns a positive return on investment for your marketing spend.

In this webinar, we will work through the process of building up to 6 personas to be further refined and agreed with your team, then prioritise with the intention of building it into a marketing plan.

To do this, we’ll investigate your:

  • Existing customers
  • Previous experience
  • Future targeting preference

Results

Knowing your personas takes the guesswork away from marketing. Attendees will leave with a clearer understanding of their customers, and where best to focus marketing efforts. The resulting documentation can be returned to again and again – to build a marketing plan, deciding which channels to focus your attention on, for writing messages on marketing materials, deciding which campaigns to run and briefing marketing creatives and more.

Delegates will leave with:

  • A template to use for building and prioritising personas
  • Lightbulb moments
  • Messaging to use to engage your customers
  • The best targeting options to reach your customers

Who should attend?

Business owners, marketing managers, or anyone involved in selling.

If you’ve felt pulled in lots of different directions by the things that you feel you ‘should’ do, personas can help to focus attention on the things that are most likely to yield results, saving time and money.

What others have to say

“Persona Development Workshop today certainly was beneficial to me. Targeting my ideal customer(s) has been difficult in the past, but now I have a much more informed way or approaching it. I can also see that this is the foundation of my marketing strategy. Thanks also for your feedback and advice, and for providing me with the resources to continue developing a clear picture of the customers I should be aiming for.”

Robin Kirkley – Vizeo Media

How to book

Book online

Apr
22
Wed
2020
Free Communicating in a Crisis Webinar Series
Apr 22 @ 11:00 am – 12:00 pm
Free Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.

About this Event

How is your organisation responding to the COVID-19 crisis?

  • Are you feeling overwhelmed and planning to just ride it out as best you can?
  • Or are you being proactive and finding new ways to service customers and communicate with them?

Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.

Our free weekly webinars can help

However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.

This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.

Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.

Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.

Why is it important to keep communicating?

At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.

Apr
24
Fri
2020
The LinkedIn Masterclass Webinar @ Webinar
Apr 24 @ 10:00 am – 12:00 pm
The LinkedIn Masterclass Webinar @ Webinar

You almost certainly have a LinkedIn account, but are you harnessing even a fraction of its full power for your business? LinkedIn is the most widely used business-to-business online network for professionals like you. Yet most users have never been told how LinkedIn can be a useful way to spread influence, locate staff and generate a regular source of new business leads.

The LinkedIn Masterclass webinar will give you valuable interactive insight into the world of LinkedIn, so prepare your Linkedin account as we will be running through some practical tutorials!

Topics covered in the webinar will include:

  • How to find valuable prospects
  • Using LinkedIn groups
  • Setting up and maximising company pages
  • Optimising your LinkedIn profile
  • Posting updates and finding content
  • Adding your contacts, new and old, to LinkedIn
  • Using LinkedIn advertising
  • Marketing to your contacts on LinkedIn, outside of LinkedIn

This practical 2 hour webinar will answer the important questions about LinkedIn and your business. There will also be a full Q & A and the offer of a free 1 hour follow up to answer your specific business questions.

Feedback from previous social media webinar:

Here’s what others have said about our last social media webinar:

  • “Very informative session and one that I would recommend to everyone, no matter how experienced they are.” – Michael Ingram, Doro Tape
  • “Very interesting morning learning a lot about the world of social media.” – Ollie and Linda, Andrew Granger and co.
  • “Very informative and thought-provoking with lots of practical suggestions.” – Brian Boley, Howitt Consulting
  • “Very interesting and helpful.” – Jake Fenlon, Naylor’s Estate Agents

How to register

Book online

Apr
29
Wed
2020
Free Communicating in a Crisis Webinar Series
Apr 29 @ 11:00 am – 12:00 pm
Free Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.

About this Event

How is your organisation responding to the COVID-19 crisis?

  • Are you feeling overwhelmed and planning to just ride it out as best you can?
  • Or are you being proactive and finding new ways to service customers and communicate with them?

Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.

Our free weekly webinars can help

However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.

This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.

Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.

Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.

Why is it important to keep communicating?

At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.

May
6
Wed
2020
Free Communicating in a Crisis Webinar Series
May 6 @ 11:00 am – 12:00 pm
Free Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.

About this Event

How is your organisation responding to the COVID-19 crisis?

  • Are you feeling overwhelmed and planning to just ride it out as best you can?
  • Or are you being proactive and finding new ways to service customers and communicate with them?

Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.

Our free weekly webinars can help

However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.

This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.

Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.

Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.

Why is it important to keep communicating?

At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.

May
13
Wed
2020
Free Communicating in a Crisis Webinar Series
May 13 @ 11:00 am – 12:00 pm
Free Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.

About this Event

How is your organisation responding to the COVID-19 crisis?

  • Are you feeling overwhelmed and planning to just ride it out as best you can?
  • Or are you being proactive and finding new ways to service customers and communicate with them?

Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.

Our free weekly webinars can help

However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.

This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.

Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.

Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.

Why is it important to keep communicating?

At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.

May
15
Fri
2020
How to Measure Digital Marketing Success with Google Analytics – Webinar @ Webinar
May 15 @ 9:30 am – 12:30 pm
How to Measure Digital Marketing Success with Google Analytics - Webinar @ Webinar

Do you struggle to demonstrate the value of your digital marketing activities to your managers, board, or even to yourself? Good marketing is crucial to the success of a business, but without proof that it’s good, it can be hard to get the budget or buy-in from your colleagues that are required for you to do your job.

While tools like Google’s Analytics, Google Ads and Search Console alongside data from email reporting give you a wealth of information, this can be hard to decipher and even harder to translate into terms that people who don’t specialise in marketing understand. Data does not equal insight on its own and is rarely actionable. It’s how you manipulate data that points you in the right direction, of what is working and what can be improved upon.

In this session, we will give you ways to:

  • Identify business goals, KPI’s and targets to report against in your marketing activities
  • Set up tracking that allows you to monitor performance against your targets
  • Optimise Google Analytics
  • Set up reporting that isn’t overwhelming and just gives you the most important information
  • Access the templates and tools we trust most
  • Report on the quality of different channels
  • Monitor your performance in search engines
  • Highlight key takeaways from your reports in a few, easy to digest sentences

This is an interactive workshop so ensure that you have the login to your Google Analytics account.

If you don’t have Google Analytics set up and on your website, let us know before the event and we will do what we can to get you set up.

If you don’t have Google Analytics set up and on your website, let us know before the event and we will do what we can to get you set up.

Results

Delegates will leave with:

  • Actions to start measuring your digital marketing tomorrow
  • A list of resources to use after the workshop
  • Their questions answered
  • PDF slide deck from the event in paper and email form

What others have to say:

“Very informative session – certainly have a lot to go away with and most importantly put into practice”

“Very useful seminar with knowledgeable presenter”

“Highly informative with good interactivity to allow knowledge sharing”

How to book

Book tickets on Eventbrite

May
20
Wed
2020
Free Communicating in a Crisis Webinar Series
May 20 @ 11:00 am – 12:00 pm
Free Communicating in a Crisis Webinar Series
A series of free weekly webinars explaining how to successfully market your organisation during a crisis and beyond.

About this Event

How is your organisation responding to the COVID-19 crisis?

  • Are you feeling overwhelmed and planning to just ride it out as best you can?
  • Or are you being proactive and finding new ways to service customers and communicate with them?

Whatever situation your organisation is in, it’s more important than ever that you communicate appropriately with clients and potential customers. What you do and say today, this week, this month will be remembered. Those who fail to communicate will be in crisis far longer after the pandemic is over.

Our free weekly webinars can help

However, in times of crisis, it’s hard to know how to get your message across, to strike the right tone and strengthen rather than undermine your brand. In recent weeks, we’ve all been exposed to misdirected messages that are at best irrelevant and at worst, distasteful at a time when so many are suffering.

This webinar can help. The first in a series of free weekly webinars, each session will include a Q&A as well as offering free marketing support and guidance on a variety of marketing topics as we work through this crisis together.

Week by week, we’ll also look at more general marketing tips to help you work on the marketing skills you’ve always wanted to develop. By preparing now for when things return to normal (and they will) you are ensuring that your organisation’s recovery will be quicker, easier and better.

Success in times of crisis can be hugely influenced by two factors: adaptability and communication. One of the key ways that businesses are adapting is by working remotely which offers the opportunity to keep trading, keep communicating with their target market and to focus on a range of important business issues.

Why is it important to keep communicating?

At the moment budgets are tight and customers are cautious in many industries and organisations. However, it’s important to remember that the time of crisis will pass, so hold your nerve and keep marketing. Your customers and potential customers need to know you are still there, that you can still solve their problems, that you are still thinking of them. So that your company is the first one they think of when the crisis passes and they are ready to spend money again.

We are open for business - read our COVID-19 update

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