Unlock Your Business Potential
Audience Analysis for Growth
Discover how understanding your audience better can transform your marketing and drive your business success.
Customer Insights
Gain deep insights into what motivates your customers and what they value about you.
Strategic Opportunities
Identify new opportunities for growth and areas to optimise your business efforts.
Actionable Insights
Walk away with resources and a clear action plan to propel your business into its next phase.
Understanding Your Audience
To attract your ideal customers and drive your business goals, it’s crucial to understand your audience.
Why? At its core, a business is a vehicle for exchanging value. If someone values what you have to offer and are willing to pay more than what it costs you to provide the offer, you have a business! But many businesses don’t really understand the VALUE that they provide.
To understand value you need to identify your prospects, what motivates them, what they value in your service and what it is worth.
The Audience Analysis process shines a light on your opportunities and where it’s worth investing or focusing your efforts to stand out.
Your Options
Looking to get started? The Essentials Package offers a simple, hassle-free way to uncover your audience's key motivations. Ready to dig deeper? The Growth Package dives into your audience segments, creating detailed customer profiles for the top three opportunity groups. When it’s time to put those insights into action, the Works Package provides a comprehensive 6-month marketing or content plan to help you succeed.
Keep scrolling to discover everything included in the Essentials, Growth, and Works packages.
- Customer Value Scope for one customer group
- Audience Analysis including discovery sessions and profiles
- 6-month marketing or content plan
- Customer Value Scope for top 3 customer groups
- Audience Analysis including discovery sessions and profiles
- 6-month marketing or content plan
- Customer Value Scope for top 3 customer groups
- Audience Analysis, including discovery sessions and profiles
- 6-month marketing or content plan
Payment terms
Prices exclude VAT. Projects require a 50% deposit upfront and 50% will be invoiced on project completion. Payment terms for invoices are 30 days from the invoice date, excluding the deposit.
The Essentials
The Customer Value Scope
Are you truly addressing what your customers value most? The Customer Value Scope process helps you uncover the unique value your product or service provides. When you align your offering with exactly what your audience cares about everything gets easier!
How does it work? In a one-hour online session, our team guides you through a proven process to assess the value you deliver. Together, we’ll pinpoint the key benefits that make your business stand out. Afterward, you’ll receive a report with clear insights and actionable recommendations to refine your sales and marketing strategy.
Why does this matter? Delivering value that resonates with your audience isn’t just about driving sales, it’s about building lasting connections that impact every area of your business.
What the Customer Value Scope Delivers
Identify Core Motivations
Uncover the real reasons behind your customers’ buying decisions to enhance your offering and messaging.
identify opportunities
You may see a gap in the market, an area that you need to develop, or a way to deliver value more profitably!
Enhanced Sales Conversations
Equip your sales team with insights to engage in more meaningful conversations and convert more easily.
Growth Package
In-Depth Audience Analysis and Profiles
The Audience Analysis process helps you identify and prioritise key audience groups based on business opportunities. We uncover their motivations, pain points, and objections, creating detailed profiles of your top three audiences to guide your messaging and empower your marketing and sales teams.
How does it work?
Through two 90-minute sessions, we gather insights to build these profiles. While you know your customers well, we help extract the details needed for smarter marketing and business decisions.
How does this differ from the Value Scope?
If you serve more than one audience, and most businesses do, the audience analysis process will identify what distinguishes these groupings and prioritise by business priority so that you know who to target, where to put your marketing effort and making a sales and marketing plan becomes a no-brainer. In addition to assessing the value that you can provide for the top 3 profiles, we asses their motivations, pain points or objections, and how they may consider the competition in relation to you. A much more comprehensive analysis than the value scope, ideal to support a sales page, or script.
What you get
Audience Profiles
Your audience profiles laid out in priority order in a way that is easy to return to, review and share with your marketing support.
Demographic Identifiers
Psychological Motivations
The motivations, objections and value they see in your offering making it easy to craft messaging.
The Works package
A 6 Month Marketing or Advanced Content Plan
Turn insights into action! Once you understand your audience better, creating a marketing plan or content plan is so much easier. This isn’t just another lengthy, inaccessible document destined to collect dust in a folder. Instead, you’ll receive actionable steps presented in a dynamic format, designed to be updated, track progress and grow alongside you.
Why only 6 months?
A lot can change in just six months, and we believe in a flexible, test-and-learn approach. This timeframe provides the perfect balance: enough time to apply insights, schedule key setup projects and establish a consistent workflow. Any longer than 6 months and plans risk becoming outdated, leading to wasted effort. By focusing on six months, you can stay agile, adapt to your audience’s needs and continuously refine what works.
What do I get from the Marketing Plan option?
Your 6-month marketing plan is designed to align with the insights gathered from the Audience Analysis. It serves as a roadmap, guiding you through the most effective marketing activities tailored to your specific audience profiles. By considering your timeline and budget, every action is purposeful and impactful, ensuring your efforts are both efficient and effective.
This plan also includes a marketing progress tracker, enabling you to monitor progress and make informed decisions. Alongside this, we offer general marketing recommendations that go beyond individual audience profiles, ensuring a well-rounded and holistic approach to your strategy.
What you’ll receive:
- A 6-month marketing plan tailored to your audience profiles.
- A marketing progress tracker to monitor performance.
- General marketing recommendations for a holistic approach.
The result:
A clear, actionable roadmap to achieve your marketing and business goals, empowering you to build sustainable growth and unlock new opportunities with confidence.
What do I get from the Advanced Content Plan option?
You might be curious why we call it an “Advanced” content plan. It’s because we take a deep understanding of your audience, their motivations, objections and values and map it to every stage of the buyer journey using the AIDA marketing model. This approach helps us uncover gaps in your current content, identify new opportunities, and create materials that not only captivate but also convince and prepare your audience for the purchase. The content plan provides much more than just titles for each piece; it lays out the journey each piece should guide the audience through. It also equips you with essential details for the briefing stage, ensuring your content aligns with its purpose and goals.
What you’ll receive
After our session, you’ll receive a bespoke, actionable content plan. We’ll provide:
- Key focus areas so you know exactly where to direct your content efforts.
- Tailored content ideas aligned to your audience’s needs.
- A comprehensive list of formats and titles, ready for briefing your content writers.
- A prioritised plan to save time and guide your next steps seamlessly.
The results you can expect
The result? A practical, audience-first strategy that makes content creation easier, more impactful, and clearly aligned with your business goals.
You don't have to take our word for it…
The Audience Analysis that the Ideal Marketing company did for my business has been invaluable, not only identifying very clearly who my target clients are but it has also helped me organise my marketing communication for each of those clients, whose needs, motivations, and specific support required do differ. They were very thorough in their approach which resulted in totally clarity of the target clients, and a marketing plan designed around my business aims and what would work for a B2B service business. I was very pleased with the results…
Unlock Your Marketing Potential
Ready to take your marketing to the next level? Partner with us and enjoy a 15% discount on the first three months of any ongoing marketing package. This is your opportunity to leverage expert insights and strategies tailored to your business needs. Don’t miss out on this limited-time offer to enhance your marketing effectiveness and achieve your business goals.
