Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
What driver are you tapping into? How to know when appealing to customer aspirations will work.
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
Are you turning customers into fans or letting your efforts go to waste? Cultivating Customer Loyalty – The Final Step in the AIDA Model
https://youtu.be/M3v_SIDnQw8?si=WxR1vi_6ESEm0IEg Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning customers into fans or letting your efforts go to waste? The AIDA marketing model comprises four essential steps, but stopping...
Are you turning Desire into Action? Maximise Conversions in the Action Phase of AIDA.
https://youtu.be/xxbwgInFu0E?si=7g2EZ9KUF796KZ3U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? So your customers want your product—job done, right? Not quite! People don’t buy everything they want, so here are some ways to encourage customers...
Are you creating desire for your service? Leveraging emotional triggers to elevate desire in marketing.
https://youtu.be/-8TijNgu1m8?si=6b27enEYLz_C1Bs8 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you effectively creating a desire for your product or service? The Desire phase of the AIDA marketing model is a critical juncture where we...
Are you turning views into engagement? Understanding the Interest Phase of AIDA
https://youtu.be/cOVEk2ttxiY?si=kYGtD7o3ZWKnd-Ei Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning views into engagement or losing prospects during the Interest phase of the AIDA marketing model? So, your prospects know about you....
Are you making a good first impression? Tips for the Awareness Stage of the AIDA marketing model
https://youtu.be/zojoJxo5ZqI?si=EA8jg_5vOafvl2CL Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you making a good first impression? This month, we’re looking at customer journeys starting this week with the awareness or attention stage of...
Are you close to striking gold? How to find out and what to do about it.
https://youtu.be/8LyGhj1qyTs?si=OqAO-H6RaQCTQKoT Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Are you close to striking gold? Perhaps the breakthrough your business needs to soar is just a few insightful questions away. Consider this: Are...
How do you make the most of your research efforts and all of that valuable data you’ve been collecting!
https://youtu.be/iM8zQ0mOtdI?si=SNLj9XaeqkcKLlpm Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? How do you maximize your market research efforts? It may not be surprising that besides gathering data, I view market research as a marketing...
What market research options are available to you, and how do you know which tool is best?
https://youtu.be/hTDFNv_JKe0?si=uTaOQjocTzrvxbxv Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? What market research options are available to you? Your first choice is between primary research, which you conduct yourself, and secondary...
Do you understand your audience and what they really value about you?
https://youtu.be/p2KGu1jwtaw?si=ATUVGzUNAhE0PjmQ Run time: 60 seconds Prefer to read this week's Ideal Marketing Minute? Do you understand your audience and what they really value about you? You've probably heard marketers tell you to sell the benefits of your...
