Marketing Insights
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Our most recent marketing posts
Are you nurturing your customers or taking things too fast?
https://youtu.be/HhJ4qn2YrdY Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you taking things too fast with your business relationships? How would you feel if you went on a first date with somebody, and then they brought along their...
Are you neglecting your business relationships?
https://youtu.be/SsoklDjFxZE Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are you neglecting your business relationships and could you show a little bit more love? This month it’s February, the month of love with valentines halfway through,...
Do you have the resources you need to achieve your marketing goals?
https://youtu.be/lUwJhaMFkak Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the resources you need to achieve your marketing goals? When you were laying out your plan, it was probably based on assessing the best channels for you to...
How will you know if your marketing is successful?
https://youtu.be/7mp-3StRJeo Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? How will you tell if your marketing plan is successful? It's not as simple as ‘are we getting more leads and customers?’ because it can take a while for marketing...
Does your marketing plan support your business goals?
https://youtu.be/5bfta8mcFXI Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing plan support your business goals? This might seem like a really silly question after all if your marketing doesn't support your business then...
Why you should reinstate the tradition of an orange in a Christmas stocking this year
Christmas is different for many of us this year due to the rising cost of living, so it may feel like there isn't as much to be grateful for. It got us thinking about past holiday traditions like adding fresh oranges to stockings, which used to be a highlight and a...
Hashtags are just for Twitter, aren’t they?
You're probably aware that hashtags have a key role on Twitter, but what about Facebook, LinkedIn, and Instagram? In this post, we'll discuss how and when you should use hashtags to organise and track topics in your social media and the best practices for each...
Choosing the right marketing channels for your business
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
Are sliding banners on websites a thing of the past?
It's no secret that website design is constantly evolving. What was once popular in web design may now be considered outdated, so if you want to keep up with the times, you'll need to make changes to your website design from time to time. Whilst sliding banners on...
How to get the best out of your marketing agency
You've decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project plan,...
