Marketing Insights
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Our most recent marketing posts
Why you should reinstate the tradition of an orange in a Christmas stocking this year
Christmas is different for many of us this year due to the rising cost of living, so it may feel like there isn't as much to be grateful for. It got us thinking about past holiday traditions like adding fresh oranges to stockings, which used to be a highlight and a...
Hashtags are just for Twitter, aren’t they?
You're probably aware that hashtags have a key role on Twitter, but what about Facebook, LinkedIn, and Instagram? In this post, we'll discuss how and when you should use hashtags to organise and track topics in your social media and the best practices for each...
Choosing the right marketing channels for your business
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
Are sliding banners on websites a thing of the past?
It's no secret that website design is constantly evolving. What was once popular in web design may now be considered outdated, so if you want to keep up with the times, you'll need to make changes to your website design from time to time. Whilst sliding banners on...
How to get the best out of your marketing agency
You've decided to work with a marketing agency and picked the right one for you. So now what? You will go through an onboarding process which will often involve: Meeting relevant members of the team, including your account or project manager. Creating a project plan,...
Do you measure what matters? How to pick the best marketing measurements.
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
Creating a marketing plan and budget to take your business forward
This is the third in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Our first and second posts in this series focused on identifying the business goals...
How to position your business for success and why market positioning is important
This is the second in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements Review the previous post if you've missed it and want to go back. In this post,...
How to use business goals to drive your marketing plan
This post is the first in a four-part series on Creating a Marketing Plan, which will include: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements So let’s kick off with goal setting and using these goals to drive your...
The 3-step process to identifying your ideal customers
The most significant barrier we see to good quality marketing is that businesses don't know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is more...
