Marketing Insights
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Our most recent marketing posts
Is your product ladder too steep?
https://youtu.be/4a-HiFS-1_M Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Is your product ladder too steep? If someone wants to work with you for the first time, is the risk they take worth the value? Or does it require a leap of faith that...
Are you expecting too much too soon?
https://youtu.be/_7inGmXO9fQ Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Are you expecting too much too soon? Last week, hopefully you assessed your marketing funnel, but this week we're asking if you really have a funnel at all? Do you...
Do you have a leaky marketing funnel?
https://youtu.be/segT3xP2_jU Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you have a leaky marketing funnel? April is a month with new growth all around us, so our theme for the month is growth, but we'll begin by looking at your...
Are you using the right marketing channels for your customers?
https://youtu.be/wGvs1mUOIZw Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Are you using the right marketing channels for your customers? Examples of marketing channels include social media, digital advertising, email marketing and websites....
Are you wasting your time?
https://youtu.be/1UTGUdhWn-w Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you wasting your time? We’re reaching the end of the first quarter of the year, which makes it a really good time to review your marketing activities and see which...
Is something on your website broken?
https://youtu.be/BQOExRKZmc8 Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Is something broken on your website? Websites are not static, they change and things break. Here’s a list of three things that break more frequently than you might...
Are you ready for the Google Analytics switch over?
https://youtu.be/kZGCGnJOt4w Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you ready for the Google Analytics switchover in July? If you're not already aware, then Google Analytics is a free website tracking software that allows you to...
Do you need to spring clean your email lists?
https://youtu.be/FhPALn4D4XI Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to spring clean your email marketing lists? If you have an email newsletter or something similar, then when was the last time that you cleaned your list,...
Are you turning off your customers?
https://youtu.be/FM5Pg0mORik Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could you be turning off your customers? One of the most common mistakes we see on websites is when companies talk about themselves too much. If you're unsure if this...
Are you feeling a little unloved? – asking for testimonials and case studies
https://youtu.be/AGdNz9HdD1Y Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you feeling a little unloved? Getting positive feedback is great for morale and brilliant for marketing when it comes in the form of testimonials and case studies....
