Well-researched and targeted use of keywords is one of the most important factors in determining the success of your SEO. Once upon a time a keyword was simply a keyword, but as the complexity of the area has grown, there are now several types of keywords; including...
It’s well known that attracting new customers costs much more than retaining existing ones, so understanding how to do the latter is important for any business. Of course, having a great product and competitive pricing are fundamentals to keeping online customers, but...
The UK now has over 12 million active users of ad blockers. This number is growing at an alarming rate and marketers need to think how to use media to ensure that their message reaches the right audience. The number of ad blocker users grew 82% in 2015 and it has...
The announcement that Google is about to update their search ranking algorithm can strike fear into the heart of any website-running business owner, and the latest update is set to wreak havoc. Whilst previous updates focussed on penalising companies that were trying...
Are you looking for new, innovative ways of marketing your recruitment agency? If you are reading this, you will already know that the days when a mixture of hitting the phones and networking were the only way to promote your recruitment company are long gone. But...
