I’ve been working in SEO for almost a year now and the amount that I’ve learnt is phenomenal. I didn’t realise that this one area of digital marketing was so vast, or how interesting I would find it to understand how SEO works and what to do to make it work well. ...
The meta description is one of the most important – and most effective – ways of getting a search engine user to visit your website. It’s your elevator pitch and it remains an important tool for the digital marketer. And yet so many companies neglect to pay them any...
An SSL (Secure Sockets Layer) certificate is the standard security technology for establishing an encrypted link between a web server and a browser. SSL certificates are more important now than ever before. They are particularly important if a website visitor is...
Marketing strategies for recruitment agencies When it comes to growing your recruitment agency, where do you start? We know that time is a luxury for most recruitment agents, so have kept it simple when explaining the types of marketing strategy you should be...
How to improve your recruitment agencies SEO As someone that has experience in hiring and firing, including the pressures of needing to recruit someone into a role in record time, I have worked with lots of recruitment agencies. Some of them were recommended to me,...
The Government’s UK Financial Centres of Excellence report (2016) describes professional services as a major contributor to growth and employment, with over 2 million people (making up 7 percent of the working population) working within professional services in the...
Google Trends shows that over the past 12 months, despite peaks and troughs throughout the year, February 2017 has seen the peak of popularity for people searching for ‘Hotels in Leicester’ online. Hopefully, this is a trend set to continue and if trends from last...
Do dentists need to invest in their digital marketing strategy? We investigate by looking at the number of people using Google to search for a new dentist.
10 marketing fails and flops that feature on some Leicester accountancy firms’ websites
When you’re trying to improve your SEO, there are plenty of books and websites rife with information to help you get to the top of Google. But because of the obscurity of Google’s algorithms, you may often find that some of this advice is conflicting. It isn’t...
