https://youtu.be/XoViWiGar_c?si=Hv3LSFPU4phb1xAn Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Do you know enough about your audience to target them? This month, we're diving into customer and prospect targeting, focusing on tailoring your...
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
Have you ever felt like you’ve sleepwalked into a purchase, created a habit or made a decision that is out of character for you? You may have just been ‘nudged’! Nudges are subtle cues or changes in the environment that influence consumer behaviour without restricting...
https://youtu.be/XO2hnM-3_YY?si=a6ruaHOm4ZX0fSFs Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Could value creation provide a better position in your marketplace? In a competitive landscape, value creation can distinguish businesses that...
https://youtu.be/rayE5ejnQbo?si=1cmCp0erfatBSTGy Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? What is the connection between value and customers' willingness to pay? The answer lies in perception. Value encompasses a product or service's...
https://youtu.be/MjEQofiS83Q?si=sxEeKk3YYAHebWTK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Can you use fear in messaging without losing credibility? Fear-based messaging reminds consumers of negative feelings like frustration-based...
https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
https://youtu.be/oMsHoOoee08?si=kaFWxAvCn0ZjcJ5I Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you addressing your customers' wants? You might wonder how they differ from the aspirations we discussed last week. Well… 'Wants' are immediate...
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
https://youtu.be/M3v_SIDnQw8?si=WxR1vi_6ESEm0IEg Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you turning customers into fans or letting your efforts go to waste? The AIDA marketing model comprises four essential steps, but stopping...
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