https://youtu.be/segT3xP2_jU Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Do you have a leaky marketing funnel? April is a month with new growth all around us, so our theme for the month is growth, but we'll begin by looking at your...
https://youtu.be/FhPALn4D4XI Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to spring clean your email marketing lists? If you have an email newsletter or something similar, then when was the last time that you cleaned your list,...
https://youtu.be/HhJ4qn2YrdY Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Are you taking things too fast with your business relationships? How would you feel if you went on a first date with somebody, and then they brought along their...
“Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.” David Beebe, branded content producer Recently, while working on improved content marketing packages, I’ve been thinking and talking a lot about how content...
If you read the title of this blog, you may think I'm being very unprofessional talking about drinking in an article that should be about business and marketing. But I’m not talking about an alcohol-induced hangover; I mean the type where we're carrying around the...
The first step in any successful marketing strategy is understanding your true value to customers, then developing that valuable insight into customer profiles so you can pinpoint the people you need to target. To find out more about the thinking behind this, read our...
You’ve decided to tap into the flexibility and expertise of an agency to look after your marketing needs. Great decision – but the next step is to work out which agency is going to be best for you in terms of producing the tangible results for your business that this...
Your website has reams of engaging content, stunning imagery and a Pantone worthy colour palette… so why are visitors leaving in droves? The past few years have seen the introduction of a heavy focus on user intent, fast loading pages and mobile usability. Simply put;...
If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
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