Apr 21, 2023 | Branding, Content Marketing, Customer Targeting, Ideal Marketing Minute, Marketing Strategy
Run time: 49 seconds Prefer to read this week’s Ideal Marketing Minute? Is your product ladder too steep? If someone wants to work with you for the first time, is the risk they take worth the value? Or does it require a leap of faith that maybe some people just...
Apr 14, 2023 | Ideal Marketing Minute, Marketing Strategy
Run time: 49 seconds Prefer to read this week’s Ideal Marketing Minute? Are you expecting too much too soon? Last week, hopefully you assessed your marketing funnel, but this week we’re asking if you really have a funnel at all? Do you give people an...
Apr 7, 2023 | Content Marketing, Customer Targeting, Ideal Marketing Minute, Marketing Strategy, Website design
Run time: 57 seconds Prefer to read this week’s Ideal Marketing Minute? Do you have a leaky marketing funnel? April is a month with new growth all around us, so our theme for the month is growth, but we’ll begin by looking at your marketing funnel; after...
Mar 31, 2023 | Digital Marketing, Ideal Marketing Minute, Marketing Planning, Marketing Strategy
Run time: 57 seconds Prefer to read this week’s Ideal Marketing Minute? Are you using the right marketing channels for your customers? Examples of marketing channels include social media, digital advertising, email marketing and websites. We often find that a...
Mar 24, 2023 | Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 50 seconds Prefer to read this week’s Ideal Marketing Minute? Are you wasting your time? We’re reaching the end of the first quarter of the year, which makes it a really good time to review your marketing activities and see which you need to do more or...
