Local Marketing for Eaton Electrical
Description of company
Eaton Electrical are a leading electrical contracting business that excels in all aspects of electrical design, installation, verification and maintenance work. The company provides solutions to thousands of industrial and commercial clients across the UK.
Despite being in business for over 15 years, Eaton Electrical felt that they were too reliant on one client, and wanted to expand their company in order to be more profitable and successful. They were unhappy with their current website, as they struggled to update content themselves, and so it was rarely kept up to date.
The Ideal Solution
In order to help Eaton Electrical we replicated and enhanced their current site, adding a weekly news section to aid SEO (search engine optimisation). We also created PR, direct mail and email campaigns that targeted the different sectors that Eaton were looking to work with.
What was achieved
With the help of Ideal Marketing Company, Eaton Electrical managed increase their site visits as well as receiving more enquiries, resulting in a higher conversion rate.