Marketing Insights
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Our most recent marketing posts
Do professional services firms really need digital marketing?
The Government’s UK Financial Centres of Excellence report (2016) describes professional services as a major contributor to growth and employment, with over 2 million people (making up 7 percent of the working population) working within professional services in the...
Why leicester hotels need to focus on seo marketing
Google Trends shows that over the past 12 months, despite peaks and troughs throughout the year, February 2017 has seen the peak of popularity for people searching for ‘Hotels in Leicester’ online. Hopefully, this is a trend set to continue and if trends from last...
How many people in Leicester use Google to look for a new dentist?
Do dentists need to invest in their digital marketing strategy? We investigate by looking at the number of people using Google to search for a new dentist.
Leicester accountancy firms with bad websites
10 marketing fails and flops that feature on some Leicester accountancy firms’ websites
Marketing for architects : tips to help build your practice
Marketing for architects In the UK, around 60% of architects work in an architectural practice, often in a small team. Around 20 per cent of architects operate as sole practitioners. So due to time constraints, tight budgets or limited knowledge of the subject,...
All you need to know about above the line and below the line advertising
The way that a marketing campaign or communication is traditionally targeted is by dividing content into above the line and below the line advertising. Not sure which is best for your business? Here is some important information to help you decide. What are they?...
Why should you have a mobile friendly website?
For many companies, the impression that their website makes is a big deal. Does it make them look slick and professional? Does it make them look trustworthy and friendly? Whatever impression you want to make on a potential client, look at HOW people are viewing your...
What makes your company unique?
Watching the tribute shows to people that passed away in 2016 – and there were plenty of unique and iconic figures who are no longer with us – something struck me. The one thing that many of these people had in common was their distinctive qualities. Without a doubt,...
SEO mistakes that are harming your search ranking
When you’re trying to improve your SEO, there are plenty of books and websites rife with information to help you get to the top of Google. But because of the obscurity of Google’s algorithms, you may often find that some of this advice is conflicting. It isn’t...
Ideal Marketing Company named as the best in the Midlands
We’re pleased to announce that we have beaten off region wide competition to be named as the best marketing company in the Midlands in the Small Business category at an annual business awards ceremony. As part of the 2016 Corporate Vision Awards, we have been awarded...
