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Our most recent marketing posts
Amazon Dash launched in the UK
Following on from its success in the US, Amazon has launched a range of branded instant purchase buttons in the UK, Germany and Austria. What is it? The Dash Button allows consumers to order and receive products within a day by pressing their button which costs £4.99...
How to create a brand
A brand is the name, logo, design, term or any feature that identifies one company from another. Your brand identity represents you and your values as well as what consumers feel when they think of your business. Regardless of a business’s size, it needs a brand...
Look up Leicester campaign launched
Look up leicester Have you noticed the reverse graffiti around the streets in Leicester? If so, you may also know that the graffiti messages have been created by a group youngsters from a local charity to get people to ‘look up’ at the city’s best architecture. The...
Going for Gold
I don’t know if you have been watching the Olympics on TV this past week or so? It’s nice to watch something on the news that celebrates the positive side of what people can achieve rather than the dark side. I’ve been particularly struck by the emotions on display...
How to build a customer database
A common issue for businesses is that that they don't keep in contact with their customers. This failure to learn how to build a customer database results in valuable future custom slipping through the net. So, the answer is simple – start reaching out to your...
New Facebook news feed algorithm
Facebook’s priorities have recently come under scrutiny from its users. Many feel that the social media platform has become overrun with advertisements and news articles. Users feel that the network is giving more ‘airtime’ to publishers and video. Personal...
Barclaycard 50th birthday campaign set to attract younger customers
The British payment card company has this year reached its half-a-century milestone. However, Barclaycard’s age isn’t stopping them from looking for ways to attract younger customers. The finance brand has teamed up with BuzzFeed and Snapchat to create the ‘Great...
The best Euro 2016 marketing campaigns
As we approach the kick off to UEFA Euro 2016, brands are taking advantage of the highly anticipated event by engaging fans with their latest campaigns. Unsurprisingly, football has been found to be the UK’s most popular sport. So it also comes as no surprise that...
Our MD’s new book launch
The Ideal Marketing Company’s managing director, Alastair Campbell, is releasing his latest book at an open launch later this month. Alastair will be speaking at the official launch of Scientific Advertising, a book that will change the way you look at advertising...
Why you should segment your email campaign
Segmentation is an effective method of delivering the right message to the right person at the right time. It also helps to bring a personalised touch to a campaign. Research by MailChimp has found that segmented email campaigns gain a 14.3% increase in open rates...
