Twitter is a great social media platform for many reasons – you can keep up to date with local and worldwide news, share tips and advice and of course, keep in touch with your audiences. It is even the social media platform of choice for the President of the United States. But are people in Market Harborough using Twitter?
Twitter is seen to be a social media site for the younger generation, and with the average age of Market Harborough residents cited as being 42 years old, you wouldn’t necessarily expect them to be active on this platform. However, #Harborough has been used over 130 times in the last 30 days and #MarketHarborough over 50 times at the time of writing this.
Who is using Twitter in Market Harborough?
There are many businesses in Market Harborough using Twitter, but there are a few that stand out above the rest. Harborough FM, hfmnews and solarpilchard are amongst those who regularly tweet about events and news in the town. Harborough Market, Harborough DC and LtBowdenBC are also high on the list.
These accounts (and others) are often owned by business people who use the platform to share news, to promote their services and to support other businesses and events in the town.
For example, see this tweet by Harborough FM:
Family thank @LeicsFireRescue crews for saving pet dog Dodi (14) & giving him oxygen after fire at a house in Kibworth ystday #harborough pic.twitter.com/b6v9T1MU0x
— HFM News (@hfmnews) March 27, 2017
Harborough FM has a large local audience and is a big source of current local news. However, their main purpose is to encourage listeners to tune in. Most new stories are posted with a brief ‘tune in for the full story’ added to tease Twitter followers.
Promoting news and events in Market Harborough
If you search #Harborough on Twitter it’s clear to see that Harborough people are mostly using Twitter to promote news and events in the area. This makes it easy to start a conversation and show your support. This tweet by The Harborough Market is a good example:
Dim Sum Master at #Harborough Market is aweome! Dont just take our word for it! Check out the reviews on TripAdvisor pic.twitter.com/Ukhj9nGwh2
— Harborough Market (@HarbMarket) March 18, 2017
What do Market Harborough Twitter users like best?
One thing that almost everyone using Twitter in Market Harborough has in common is that they love to share good news. Independent shops (including Harborough Market) share each other’s posts and promote their products; larger companies share events and news from their clients and local events and town news are shared by almost everyone. People in Harborough seem to love spreading positivity about the town – apart from the odd person…
My thoughts and prayers to all those in Market Harborough today. Nothing happened, I just drove through it earlier and I feel sorry for them
— ❄️ Real Pengy ❄️ (@RealPengy) March 23, 2017
Tips to keep on top of Twitter news in Market Harborough
There are many simple strategies you can put in place to keep on top of local news. Here are a couple of tips to get you started:
- Create a ‘Harborough’ list to monitor people in the area – this list can be public or private and once created will show you a list, similar to your timeline, full of tweets from the list members.
- Share other local business posts – by sharing other local business posts you’re telling Twitter that you’re interested. By doing this, they’re more likely to show up on your timeline.
- Use #Harborough – you can simply search this hashtag on Twitter to see all of the posts where it’s mentioned. Or, if you have any social media management software, you can set up a feed to just see this.
Advice about social media for your Market Harborough business
If you’d like to know more about the benefits of Twitter and how social media in general can help to promote your business, please get in touch with us at The Ideal Marketing Company. Located on the High Street, we are at the heart of Market Harborough and work with dozens of local companies already. Call us on 01858 374 170.
