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Why local PR is great for law firms
Which publication would you prefer to see your law firm mentioned in – The Sunday Times or The Surrey Advertiser? The Daily Express or the Macclesfield Express? Most law firms would automatically opt for the national newspaper – and of course, getting press coverage...
Why an investment in SEO can pay dividends for law firms
If you are a senior partner in a law firm, then keeping an eye on the volume of work coming into your business will be a key priority. Long gone are the days when firms could simply rely on networking and the local press to promote their services and generate new...
Do estate agents still need websites?
Do estate agents still need websites now there are online real estate portals? Has the exponential growth of online real estate portals such as Rightmove, Zoopla and On the Market over the past few years spelled the demise of high street estate agents? Rightmove for...
Brand marketing versus direct response marketing – which to focus on in 2018?
Brand versus direct response The debate about brand versus direct response has often polarised marketers in the past, with one side focussed on an immediate return; the other preferring to play the long game. In reality, whichever aspect a business chooses to focus...
Facebook’s algorithm is changing for businesses – here’s what you need to know…
As always, social media is continuing to change and evolve. You may have heard that Facebook is changing (again). On January 11th, Mark Zuckerberg announced that Facebook’s news feed algorithm is changing to prioritise content from friends, family and groups over news...
Explained: Google Page Rank
What is Google PageRank? The basic purpose of PageRank is to list web pages from the most important to the least important. If your web page has a lot of links from large websites that rank well, then your web page is given a high ranking. Where the links to your...
Should Moz be worried about John Lewis’ fluffy monster’s Google rankings?
2017’s John Lewis advert Each year, news of the John Lewis ad being aired on television sets offices across the country alight in conversation. Ours is no different - from heated debates in person and on Twitter, to emailing a friend or client to see what they...
Outreach is not advertising, it’s a digital love letter
As Head of SEO and Digital Content at a digital marketing agency, I work with lots of companies that, quite rightly, expect me to help move them up the rankings in Google searches for keywords that are relevant to their products and services. Outreach is, in my...
A Basic Guide to SEO in Four Easy Steps
I’ve been working in SEO for almost a year now and the amount that I’ve learnt is phenomenal. I didn’t realise that this one area of digital marketing was so vast, or how interesting I would find it to understand how SEO works and what to do to make it work well. ...
How to create the best Meta Descriptions for your website
The meta description is one of the most important – and most effective – ways of getting a search engine user to visit your website. It’s your elevator pitch and it remains an important tool for the digital marketer. And yet so many companies neglect to pay them any...
