When Niche magazine approached Managing Director Helen Campbell to find out how the team at Ideal had coped with 12 months of adversity, she had a fascinating story to tell…
Some of you may know that the last 12 months at The Ideal Marketing Company has been a time of significant highs and lows which demonstrate the value of teamwork and how adversity really can bring out the best in people.
After the company’s founder and MD, Alastair Campbell was taken seriously ill very suddenly at Ideal’s offices in June last year, the team had to work together to ensure that their portfolio of clients experienced the same high levels of service despite the shock and trauma of the situation. This they did successfully, all while dealing with a period of stress and upheaval – not one client left the company or complained of a drop in service.
Since the events of last summer, Ideal Marketing has emerged stronger than ever with a new management team offering expertise in different areas of marketing to bring balance and perspective to the company. We have gained some exciting new clients, introduced new learning initiatives and training and taken on additional staff to add depth and fresh talent to the team. We’ve even been nominated for two local business awards!