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Our most recent marketing posts
What is influencer marketing?
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
Expanding the PR and copywriting team at Ideal Marketing
Introducing Louise Smith, the newest member of our PR team! You might have already had some dealings with Louise or noticed her appearance on our blog page (you can read all of her blogs here), and yes, you’re right; Louise has been with us for a couple of months now,...
15 years of providing marketing services in Leicestershire and Northamptonshire
Happy Birthday to the Ideal Marketing Company! Fifteen years is a long time in marketing. Since The Ideal Marketing Company was set up in 2003 to provide marketing services to companies in Market Harborough, Leicestershire, Northamptonshire and beyond, both the...
Is Google Job Search good or bad for recruitment agencies?
This month saw Google launch its job search function in the UK after its initial US launch. In an attempt to provide candidates with the most relevant vacancies in one place, Google has followed in the footsteps of comparison websites like Skyskanner, which brings...
Estate agents: What your website design says about you
Here are a few important website design elements that estate agents should consider when designing their business' website. A picture says a thousand words While estate agents won’t likely scrimp on photos of the houses they are selling, it is important to remember...
6 types of digital marketing all hotels should be using
The growth of online social media platforms and travel forums such as TripAdvisor has meant that the way people travel and stay at hotels has changed by enabling communication with other potential guests, tourists and locals, and influencing the way they choose their...
Estate agents: How to design an eye-catching brochure
While many businesses are relying on digital marketing alone, most estate agents are aware of the value of also using attractive print media to market their business and ultimately sell properties. Just like a website, the branding used in a estate agency brochure can...
5 things that should never go into a PR article
Press releases are so important for generating awareness of your business and the services you provide. Perhaps what is important to remember about press releases is that they are not an advert. Press releases are there to encourage editors and journalists in...
The Ideal Marketing Company proudly support the LOROS flower appeal
The UK may be awash with colourful floral displays and flower beds but we’ve invested in a different kind of flower to support the latest charity initiative from Leicestershire charity LOROS. Forget Me Not flower appeal As part of the charity’s Forget Me Not flower...
Supporting the marketers of the future
At Ideal Marketing, we think it’s very important to support the next generation as they prepare for the world of work so we are always happy to consider requests for work experience and accommodate students if we can. 15 year old Jack Saunders spent a week at The...
