Seminar: Why GDPR is a blessing in disguise for Marketing Managers
Find out why the upcoming GDPR (General Data Protection Regulation) is actually good news for marketing – and how you can capitalise on the changes in your own company for the better.
This GDPR seminar will include:
- how GDPR changes the rules around data protection
- how to protect data effectively
- examples of what will be considered right and wrong for GDPR compliant marketing
For marketing managers across the country, the GDPR update, which becomes enforceable from 25 May 2018, is fast being moved up the ‘to do’ list. We have seen first hand, a mixture of fear, confusion and concern about these changes but it might surprise you to know that we actually welcome the GDPR as a positive move forward in data protection – and an opportunity to do more good quality marketing.
The current Data Protection laws are outdated and this is a long overdue revision that will protect us all as consumers as well as support best practices as marketers.
Come along and join us for an interactive half-day event which will help you understand the implications of the GDPR and ePrivacy update on your communications in an approachable and digestible way.
Feedback about our other GDPR marketing seminars:
“It was informative and whilst recognising the fear factor of the GDPR, didn’t play on it like so many presentations about the subject do.”
Ryan Protheroe – Repro Energy
“I think that by now people know that whatever industry they’re in, they’re going to be affected by GDPR. The thing that people don’t know is what they will need to do to prepare for this. Today’s seminar helped to distinguish what is actually relevant for my company by both explaining what to prepare for and how to capitalise on the opportunities that building a fresh database should bring.”
Dave Berridge from Emkat Solutions Ltd
What will the GDPR seminar cover?
We will cover the aspects of GDPR and the ePrivacy update that every business needs to be aware of, including:
- how GDPR changes the rules around data protection
- data collection and the rules around consent
- how you can use and effectively protect data
- what happens if you continue to misuse data
- what you can do to protect yourself
- how to capitalise on GDPR with your marketing
- website requirements
- best practices for GDPR compliant marketing
- examples of what will be considered right and wrong for GDPR compliant marketing
What marketing managers can expect to leave with:
- clear examples and scenarios to demonstrate the difference that GDPR makes
- a list of resources to get you started
- your questions answered with responses specific to marketing in your sector
- PDF slide deck from the event (emailed afterwards so that you don’t have to spend the event making notes)
Important information for seminar registration
The event is aimed at marketing managers, as well as owners and directors of SMEs. When registering to attend, please make sure you say where you work and let us know whether you have any specific questions, as we will be more than happy to ensure that these are covered.
