https://youtu.be/DucMejhvsTA?si=7GTmwHzgf0tnuBPM Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? What does your Market Position mean to your customers? In the last few videos, we've been talking about the basics of brand positioning in the...
https://youtu.be/nrUJRGZcZKQ?si=qWd8cUF_jJaWIVx9 Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to...
https://youtu.be/FsH3az-XU8c?si=qzryjZdhpGr1IDyD Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Have you taken a position in your marketplace? Whether you've consciously committed to a position or not, your audience has a perception of where...
https://youtu.be/6IYfbP0xzAM?si=rfsuNMvbksHHDITI Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Is your social media marketing working? We often get this question when people are expecting brand new customers from their organic social media...
https://youtu.be/FLgGvf2vwPw?si=ibRjDp7dLY58kRwT Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Why is email marketing important for your business? Put simply, it’s the best way to build and maintain a relationship with a potential customer,...
https://youtu.be/FR7OBp4dWmE?si=NI8x_EWCOT2_qARY Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? When should you use PR or Public Relations? This month, we're looking at the role that different marketing channels play in your marketing funnel....
https://youtu.be/38_ISf3IbUs?si=QZrzgd8SXP2HY1P3 Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? What is omnichannel marketing and why should you care? Have you heard of omnichannel marketing? It's a customer-centric approach in which all...
Discover how a marketing funnel can boost your business If you've committed time, energy and money into marketing but you're not seeing the results you want, your marketing funnel could need work. It may be that with a few tweaks to your existing marketing, you'll...
https://youtu.be/urrRHfVzXtI?si=cBko2XvRtdKx8a8P Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? How do you measure the seemingly immeasurable? With digital marketing, not all things can be measured with clicks and views. For example, your...
https://youtu.be/7YV7LAJrYMc Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you using the right measurements for each marketing channel? I'll summarise the main options, however, we have a post which provides a lot more information....
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