Customer Targeting

What channels or mediums are best for seasonal marketing?

What channels or mediums are best for seasonal marketing?

https://youtu.be/aAcew7AgLBM?si=28wcuQRNu9lr8cJB Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What channels or mediums are best for seasonal marketing? Well, just like any other time of the year, it depends on where your clients are, but...

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Are you missing an annual branding opportunity?

Are you missing an annual branding opportunity?

https://youtu.be/0uHNEMMYORQ?si=n8epvr0c-BygUF_U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you missing an annual branding opportunity? Last week, we questioned joining the Christmas sales hype but what about year-round chances to...

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Should you engage in seasonal marketing? or skip the hype?

Should you engage in seasonal marketing? or skip the hype?

https://youtu.be/WdD7fwQq3VQ?si=B8S5dLgfZVKXjkQD Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Should you engage in seasonal marketing? or skip the hype? Today is the 1st of December and, amidst the bombardment of messages about Black Friday,...

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Do you need to niche or could you just target your audience?

Do you need to niche or could you just target your audience?

https://youtu.be/BmgFD9tEhP4?si=bF_K1263zEEzQZdg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to niche or could you just target your audience? Let's start by distinguishing between the two: With targeting, you focus your...

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Why should you bother to segment your audience?

Why should you bother to segment your audience?

https://youtu.be/Ze0qQsPtbo4?si=vBQrtE8BmbQETPDV Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Why should you bother to segment your audience? Many marketing and business practices are considered essential, but following textbook best...

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What does your Market Position mean to your customers?

What does your Market Position mean to your customers?

https://youtu.be/DucMejhvsTA?si=7GTmwHzgf0tnuBPM Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? What does your Market Position mean to your customers? In the last few videos, we've been talking about the basics of brand positioning in the...

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Have you taken a position in your marketplace?

Have you taken a position in your marketplace?

https://youtu.be/FsH3az-XU8c?si=qzryjZdhpGr1IDyD Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Have you taken a position in your marketplace? Whether you've consciously committed to a position or not, your audience has a perception of where...

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Why is email marketing important for your business?

Why is email marketing important for your business?

https://youtu.be/FLgGvf2vwPw?si=ibRjDp7dLY58kRwT Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Why is email marketing important for your business? Put simply, it’s the best way to build and maintain a relationship with a potential customer,...

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