https://youtu.be/aAcew7AgLBM?si=28wcuQRNu9lr8cJB Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What channels or mediums are best for seasonal marketing? Well, just like any other time of the year, it depends on where your clients are, but...
Customer Targeting
Are you missing an annual branding opportunity?
https://youtu.be/0uHNEMMYORQ?si=n8epvr0c-BygUF_U Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Are you missing an annual branding opportunity? Last week, we questioned joining the Christmas sales hype but what about year-round chances to...
Should you engage in seasonal marketing? or skip the hype?
https://youtu.be/WdD7fwQq3VQ?si=B8S5dLgfZVKXjkQD Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Should you engage in seasonal marketing? or skip the hype? Today is the 1st of December and, amidst the bombardment of messages about Black Friday,...
Could a messaging framework help convert your insight into action?
https://youtu.be/naHwcV9fuOg?si=LQ2p48BcRPA1Iacb Run time: 51 seconds Prefer to read this week's Ideal Marketing Minute? Could a messaging framework help convert your insight into action? Over the last few videos, you should understand so much more about your ideal...
Do you want to create a magnetic customer appeal with your marketing?
https://youtu.be/TUR8Jp-W56w?si=fIRRLeX4Fqa5V8-h Run time: 48 seconds Prefer to read this week's Ideal Marketing Minute? Do you want to create a magnetic customer appeal with your marketing? A lot of marketing training and conversations nowadays are around...
Do you need to niche or could you just target your audience?
https://youtu.be/BmgFD9tEhP4?si=bF_K1263zEEzQZdg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Do you need to niche or could you just target your audience? Let's start by distinguishing between the two: With targeting, you focus your...
Why should you bother to segment your audience?
https://youtu.be/Ze0qQsPtbo4?si=vBQrtE8BmbQETPDV Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Why should you bother to segment your audience? Many marketing and business practices are considered essential, but following textbook best...
What does your Market Position mean to your customers?
https://youtu.be/DucMejhvsTA?si=7GTmwHzgf0tnuBPM Run time: 45 seconds Prefer to read this week's Ideal Marketing Minute? What does your Market Position mean to your customers? In the last few videos, we've been talking about the basics of brand positioning in the...
Have you taken a position in your marketplace?
https://youtu.be/FsH3az-XU8c?si=qzryjZdhpGr1IDyD Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Have you taken a position in your marketplace? Whether you've consciously committed to a position or not, your audience has a perception of where...
Why is email marketing important for your business?
https://youtu.be/FLgGvf2vwPw?si=ibRjDp7dLY58kRwT Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Why is email marketing important for your business? Put simply, it’s the best way to build and maintain a relationship with a potential customer,...