https://youtu.be/gXJkgHtnwRk?si=MXeXUKJTlULBNBuj Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? How much is too much when it comes to email marketing? If you're thinking about starting a new regular email, you'll need to decide the frequency...
https://youtu.be/TGv0Rho0Gbw?si=_Tke7SZ8g0309pAA Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Which email metrics should you focus on? While the important metrics may vary based on your specific email marketing objectives, the following are...
https://youtu.be/noOUGTgCM9Y?si=5vfM1__UcSrS7HLz Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Could segmentation make your email marketing efforts more effective? If you regularly send marketing emails, segmentation can boost engagement,...
Have you ever felt like you’ve sleepwalked into a purchase, created a habit or made a decision that is out of character for you? You may have just been ‘nudged’! Nudges are subtle cues or changes in the environment that influence consumer behaviour without restricting...
https://youtu.be/Tkxcx8_alLE?si=dUUDqIRJeCfH27tx Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Is anchoring working for you or against you? In this mini-series on Nudge Theory we're looking at anchoring this week and believe it or not, you...
https://youtu.be/Az5Il1U6iHo?si=3cl9moul-qyfgA8s Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you being nudged? Most likely, the answer is yes, many times a day, but you probably don’t even know! Nudge Theory is a behavioural science...
https://youtu.be/MjEQofiS83Q?si=sxEeKk3YYAHebWTK Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Can you use fear in messaging without losing credibility? Fear-based messaging reminds consumers of negative feelings like frustration-based...
https://youtu.be/U7yU-srGKws?si=f84JnHSr3YijHsh0 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Humans constantly seek solutions to everyday frustrations and strive to enhance their lives, often willing to pay well for quick fixes....
https://youtu.be/oMsHoOoee08?si=kaFWxAvCn0ZjcJ5I Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you addressing your customers' wants? You might wonder how they differ from the aspirations we discussed last week. Well… 'Wants' are immediate...
https://youtu.be/rzv1o-A0zZk?si=3udUc6HYP6wav3ey Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? You've likely heard the advice to meet your customers where they are and engage with the conversations they're having in their minds. This month,...
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