Nov 3, 2023 | Customer Targeting, Email marketing, Ideal Marketing Minute, Marketing Strategy
Run time: 52 seconds Prefer to read this week’s Ideal Marketing Minute? Why should you bother to segment your audience? Many marketing and business practices are considered essential, but following textbook best practices is not always feasible. So, why is...
Oct 27, 2023 | Email marketing, Ideal Marketing Minute, Marketing Planning, Marketing Strategy, Social Media
Run time: 46 seconds Prefer to read this week’s Ideal Marketing Minute? How does your market position impact your marketing? Once you’ve picked a market position, you need to make sure all of your marketing reflects that position and there are the obvious...
Oct 20, 2023 | Customer Targeting, Ideal Marketing Minute, Marketing Strategy
Run time: 45 seconds Prefer to read this week’s Ideal Marketing Minute? What does your Market Position mean to your customers? In the last few videos, we’ve been talking about the basics of brand positioning in the marketplace, but what does it mean in...
Oct 13, 2023 | Branding, Content Marketing, Email marketing, Ideal Marketing Minute, Marketing Strategy
Run time: 49 seconds Prefer to read this week’s Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to alternatives on the market where you’re...
Oct 6, 2023 | Branding, Customer Targeting, Email marketing, Ideal Marketing Minute, Marketing Strategy
Run time: 47 seconds Prefer to read this week’s Ideal Marketing Minute? Have you taken a position in your marketplace? Whether you’ve consciously committed to a position or not, your audience has a perception of where you sit relative to your competition....
