Mar 28, 2024 | Content Marketing, Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 53 seconds Prefer to read this week’s Ideal Marketing Minute? Are you making the most of your Microsoft Clarity account? If you’re unsure about installing Microsoft Clarity or want to maximise it after last week’s video, here are some key...
Mar 22, 2024 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 45 seconds Prefer to read this week’s Ideal Marketing Minute? Do you have ‘Clarity’ about how people are using your website? While I’d be shocked if you hadn’t heard of Google Analytics, there are other useful, free tools like...
Mar 15, 2024 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 57 seconds Prefer to read this week’s Ideal Marketing Minute? Do you know how to use each marketing measurement tool? While there’s overlap, marketing measurement tools usually concentrate on specific feedback areas. Knowing where to look for...
Mar 8, 2024 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 58 seconds Prefer to read this week’s Ideal Marketing Minute? Do you have a full picture of your marketing, or do your measurements need a tune-up? This question can be challenging without clearly understanding a prospect or customer journey, so start...
Mar 1, 2024 | Email marketing, Ideal Marketing Minute, Marketing Measurements, Marketing Strategy
Run time: 59 seconds Prefer to read this week’s Ideal Marketing Minute? Struggling to link marketing metrics to business outcomes? Marketing reports may seem disconnected from business objectives when presented in isolation. To address this, consider the Digital...
