Run time: 55 seconds
Prefer to read this week’s Ideal Marketing Minute?
Are you playing the field or ready to commit to an audience?
February often highlights the ups and downs of relationships, so let’s continue the content marketing theme by exploring how content helps you court your customers: starting with the concept of niching vs targeting.
Niching is like getting married – it’s a big commitment but usually in return for commitment and some other great rewards.
Targeting, on the other hand, is more like dating; you’re testing what works for you.
But how do these options impact your content marketing?
When you commit to a niche, you understand your audience well, making it easier to give them what they want, and you can focus on impactful content. Alternatively, targeting specific audience types means you know something about them broadly, but you don’t understand them as intimately.
If you’re playing the field, you may miss out on loyalty, and satisfying your audience’s needs could be harder. Check out the links for related posts on this theme.
Next week, we’ll discuss how to make your audience feel special with your content.
Resources
What do content marketing and dating have in common?
Are you expecting too much too soon?
Are you nurturing your customers or taking things too fast?
Are you turning off your customers?
Are you feeling a little unloved? – asking for testimonials and case studies
Join the Ideal Marketing Minute
This video was made for the Ideal Marketing Minute – A weekly email that asks a key question about your marketing and business that you can review in under a minute. Make sure you don’t miss another email by signing up here. You’ll also be able to view previous emails and access the resources for this video.
