Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
5 benefits of email marketing
With the breakthrough of marketing mediums such as social media, SEO and mobile marketing, you’d be forgiven in thinking that email marketing could be on its way out. Email marketing is however alive and well, and remains one of the most profitable means of marketing....
How to write a press release
It is an undeniable fact that media exerts an enormous amount of power and influence over businesses. Good PR is capable of harnessing this power, and it is a cost effective way of getting your company noticed. The secret to superior PR is the planning and thought...
The top marketing campaigns of 2015
As the year draws to a close, The Ideal Marketing Company have looked back on some of our favourite marketing campaigns over the past year. The campaigns cover everything from emojis to those that have helped to save lives. Volvo Car manufacturer Volvo this year...
Creating a content marketing strategy
Roughly 80% of businesses will use content marketing in 2016, it is now a necessary part of raising brand awareness. However, many still find it a daunting and intimidating task. The challenge lies with how your business can break through the crowds to connect with...
Personalised marketing messages
As the trend of personalisation mounts, customers expect a new level of service based on personal context. More than ever, marketers need to understand the background of their customers. Personalised marketing messages are increasingly made possible through location...
New Facebook app ‘Notify’ takes on Twitter with customised alert
Facebook’s dominance on social media is rarely questioned, however, in terms of breaking news, Twitter is frequently viewed as a superior and better efficient social platform. With the aim of conquering their rivals in this area, Facebook have announced a new mobile...
Providing customer care digitally
HM Revenue & Customs (HMRC) have this week said that people should now use social media or web chat, rather than call its telephone helplines, to get help quicker. The suggestion has been made after it was revealed that HMRC only managed to answer half of the...
Our favourite Christmas marketing campaigns this year, so far…
The festive season is well under way, or at least it is in the eyes of marketing industry. Following the recent John Lewis Christmas marketing campaign, there has been a never ending flow of wintery wonderfulness. The Ideal Marketing Company have put together a list...
How to build a sales pipeline
For any company involved in the marketing and selling of larger ticket items (which include anything from consultancy to industrial machinery), sales will seldom take place after just one meeting or phone call. They need to be cultivated and worked on over time. But...
Using images you’ve found online: dos and don’ts
Online images If you’re a business with any kind of online presence, it’s highly likely that you use the internet to find images to use on websites, in marketing material, in presentations and on social media. Images can and do help to engage your customer; articles...
