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Our most recent marketing posts
New Facebook news feed algorithm
Facebook’s priorities have recently come under scrutiny from its users. Many feel that the social media platform has become overrun with advertisements and news articles. Users feel that the network is giving more ‘airtime’ to publishers and video. Personal...
Barclaycard 50th birthday campaign set to attract younger customers
The British payment card company has this year reached its half-a-century milestone. However, Barclaycard’s age isn’t stopping them from looking for ways to attract younger customers. The finance brand has teamed up with BuzzFeed and Snapchat to create the ‘Great...
The best Euro 2016 marketing campaigns
As we approach the kick off to UEFA Euro 2016, brands are taking advantage of the highly anticipated event by engaging fans with their latest campaigns. Unsurprisingly, football has been found to be the UK’s most popular sport. So it also comes as no surprise that...
Our MD’s new book launch
The Ideal Marketing Company’s managing director, Alastair Campbell, is releasing his latest book at an open launch later this month. Alastair will be speaking at the official launch of Scientific Advertising, a book that will change the way you look at advertising...
Why you should segment your email campaign
Segmentation is an effective method of delivering the right message to the right person at the right time. It also helps to bring a personalised touch to a campaign. Research by MailChimp has found that segmented email campaigns gain a 14.3% increase in open rates...
Open rates increase by using emojis in subject lines
Have you been paying attention to your inbox recently? If so, chances are you'll have noticed that emojis are showing up more and more frequently – most notably in email subject lines. Trying to compete for opens and clicks in a crowded mailbox can be a tough task....
Simple social media tips
Social platforms have become integrated in our everyday lives. By the time 2016 is over it is expected that there will be around 2.13 billion users on social networks around the globe. All of this makes social advertising one of the strongest tools for businesses....
How to get your customers to leave a review
Online reviews are becoming increasingly important to many businesses. Because everybody involved in marketing is clearly a liar (or so we got told regularly), potential customers are far more likely to trust real people that your marketing efforts. Having...
Marketing for accountants
Marketing for accountants is a topic I am asked about quite regularly. Despite what many people might say, marketing for an accountant does not need to be boring. In fact, from my experience and for what it’s worth most accountants aren't boring. They just have...
Marketers meet ad blockers
The UK now has over 12 million active users of ad blockers. This number is growing at an alarming rate and marketers need to think how to use media to ensure that their message reaches the right audience. The number of ad blocker users grew 82% in 2015 and it has...
