Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
All you need to know about above the line and below the line advertising
The way that a marketing campaign or communication is traditionally targeted is by dividing content into above the line and below the line advertising. Not sure which is best for your business? Here is some important information to help you decide. What are they?...
Why should you have a mobile friendly website?
For many companies, the impression that their website makes is a big deal. Does it make them look slick and professional? Does it make them look trustworthy and friendly? Whatever impression you want to make on a potential client, look at HOW people are viewing your...
What makes your company unique?
Watching the tribute shows to people that passed away in 2016 – and there were plenty of unique and iconic figures who are no longer with us – something struck me. The one thing that many of these people had in common was their distinctive qualities. Without a doubt,...
SEO mistakes that are harming your search ranking
When you’re trying to improve your SEO, there are plenty of books and websites rife with information to help you get to the top of Google. But because of the obscurity of Google’s algorithms, you may often find that some of this advice is conflicting. It isn’t...
Ideal Marketing Company named as the best in the Midlands
We’re pleased to announce that we have beaten off region wide competition to be named as the best marketing company in the Midlands in the Small Business category at an annual business awards ceremony. As part of the 2016 Corporate Vision Awards, we have been awarded...
Marketing ideas for accountants to help you win more clients
Marketing ideas for accountants. Marketing for accountant is different from marketing to many other sectors. Why? Because nobody chooses or switches accountants on a whim. It’s not a ‘fun’ purchase like going out for meal or buying new clothes. People take their time...
Short tail vs long tail keywords
Well-researched and targeted use of keywords is one of the most important factors in determining the success of your SEO. Once upon a time a keyword was simply a keyword, but as the complexity of the area has grown, there are now several types of keywords; including...
How to keep online customers loyal
It’s well known that attracting new customers costs much more than retaining existing ones, so understanding how to do the latter is important for any business. Of course, having a great product and competitive pricing are fundamentals to keeping online customers, but...
What’s the difference between a press release and an editorial article?
Press releases and editorial articles are both effective yet distinct ways of publicising a business and it’s always a great feeling to see your company’s name out there, whether that’s in a news story in the local press, or featured as an expert on a respected...
Elements for an effective email newsletter
Have you noticed that your monthly newsletter isn’t getting as many opens as it once was? Email marketing offers many benefits, but if you send out the wrong message, you can turn people off and risk losing their custom. It is important that you get any campaigns that...
