Marketing Insights
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Our most recent marketing posts
Examples of local PR from Ideal – your local marketing and PR agency
Marketing and PR As a marketing and PR agency, getting our clients on the front page of a national newspaper like The Times or in the pages of a glossy magazine like Vogue might sound great, but unless you have a really newsworthy story it’s pretty hard to achieve. ...
Tips for a good local media news story – the thoughts of a marketing and PR agency
The local media can be a very powerful marketing tool. As a marketing and PR agency with many customers in the Market Harborough area, we have worked hard to develop good relationships with local media organisations such as the Harborough Mail, Active magazine and Hfm...
PR and marketing tips – when is an article pitch better than a press release?
Many people think that as a marketing and PR company, if we want to get a client featured in the media we just write a press release about something interesting that has happened in the organisation. However, a press release isn’t always the best way to get your...
How to optimise your Twitter profile
All social media profiles give you a chance to promote your business in the way that you want to be seen - you get to control all of the content, and you can make it as detailed or as vague as you like. However, many people and businesses forget to keep their...
Saddle up, we’re cycling to Paris for charity!
You’ve probably heard about our website review fundraiser that is running throughout the whole of 2017. Well, in addition to that and our never-ending commitment to an important cause, we’ve set up a new fundraiser – this time it will test our physical skills - The...
Marketing services for schools and academies
Marketing services for schools There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even...
Do people in Market Harborough use Twitter?
Twitter is a great social media platform for many reasons – you can keep up to date with local and worldwide news, share tips and advice and of course, keep in touch with your audiences. It is even the social media platform of choice for the President of the United...
Content is important, even for musicians
Content marketing musicians In the past, regardless of if they were The Beatles or an underground band, creating content wasn’t at the top of a musician’s agenda. Their work process consisted of making an album, playing live shows and doing the promo with radio...
How to win back customers
There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...
Comprehensive website reviews for just £25 in support of LOROS
We’re pleased to announce that we are currently offering website reviews to raise money for LOROS hospice, a cause that we’ve been proud to support for many years. In return for a £25 donation, no matter the size of the company, nor the quality of website, our expert...
