Marketing Insights
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Our most recent marketing posts
Saddle up, we’re cycling to Paris for charity!
You’ve probably heard about our website review fundraiser that is running throughout the whole of 2017. Well, in addition to that and our never-ending commitment to an important cause, we’ve set up a new fundraiser – this time it will test our physical skills - The...
Marketing services for schools and academies
Marketing services for schools There was a time when schools were a division of the local authority. Any decisions, from photocopiers to supply staff were centrally controlled from a central budget. The opportunity to sell into a school was very limited. Even...
Do people in Market Harborough use Twitter?
Twitter is a great social media platform for many reasons – you can keep up to date with local and worldwide news, share tips and advice and of course, keep in touch with your audiences. It is even the social media platform of choice for the President of the United...
Content is important, even for musicians
Content marketing musicians In the past, regardless of if they were The Beatles or an underground band, creating content wasn’t at the top of a musician’s agenda. Their work process consisted of making an album, playing live shows and doing the promo with radio...
How to win back customers
There is an old adage in business that it is more expensive to win a new customer than to retain an existing one. This isn’t to say that you shouldn’t try to attract new customers, it just shows that creating customer retention should receive as much effort as...
Comprehensive website reviews for just £25 in support of LOROS
We’re pleased to announce that we are currently offering website reviews to raise money for LOROS hospice, a cause that we’ve been proud to support for many years. In return for a £25 donation, no matter the size of the company, nor the quality of website, our expert...
Preparing for an interview with the media
The big story this weekend was the much-shared clip of the South Korea expert Robert Kelly being interviewed on the BBC. All is going well until his two young children rush into his home office during a live BBC news interview. He bravely soldiers on, calmly...
Recruitment agencies SEO – are you being found online?
How to improve your recruitment agencies SEO As someone that has experience in hiring and firing, including the pressures of needing to recruit someone into a role in record time, I have worked with lots of recruitment agencies. Some of them were recommended to me,...
Further expansion at The Ideal Marketing Company
Due to further growth and demand for results driven marketing services across the UK, The Ideal Marketing Company has taken on another member of staff, to support its current marketing specialists. Kieran Delpech is the third new team member to join The Ideal...
Do professional services firms need to be controversial to stand out?
If you have read my previous article on why professional services firms need digital marketing, you will know that more and more people are using the internet to find a solicitor or accountant. You will also know that the world of professional services is continuously...
