Marketing Insights
Browse by marketing subject area
Our most recent marketing posts
How to pitch an article
Most business owners are familiar with the press release; an effective way to announce important news about your company. However, when it comes to getting results from your PR, article pitches can be an equally effective way of getting your business’s name into print...
Inaugural Alastair Campbell Marketing Award given to De Montfort University student
This month, Ideal Marketing Company owner and MD Jess Shailes was delighted to give out the first ever marketing award set up in memory of The Ideal Marketing Company’s original owner and MD Alastair Campbell. Alastair set up and ran the Ideal Marketing Company from...
Inbound marketing vs outbound marketing
If you’re looking at the best strategies to market your business then you’re likely to have come across the terms inbound marketing and outbound marketing. Whilst they may just sound like two more marketing buzzwords (we do love a buzzword in the marketing industry!)...
COVID-19 update from The Ideal Marketing Company
We are open for business Following guidance from the government, the team at The Ideal Marketing Company are now working remotely to ensure the health and safety of staff and customers. In every other way, it’s business as usual. As a client of Ideal Marketing, you...
Marketing Measurement Matters
It’s completely reasonable to expect a return on money that goes out of your business, especially when it’s not a cost of doing business or mandatory to the running of your business. That’s why we demonstrate results wherever we can to our clients, using regular...
Ideal’s co-founder Helen and team shortlisted for Harborough business award
The Ideal Marketing Company and our co-founder Helen Campbell made the final shortlist in the Outstanding Personal Achievement category in the awards, which aim to recognise businesses in the region for their achievements in a range of areas from green issues to community involvement.
The single most powerful tool when building a marketing strategy – or the role of Customer Personas
Do you get confused by all of your marketing options? Do you feel your website needs a refresh, you should be spending more time on Linkedin, and don’t even get started on your email newsletter and blog? You’re not alone – the most common theme we see with new clients...
Our top ten blog posts in 2019 – or what your website data COULD tell you
I'm writing at the end of the first week of 2020 and it's a been a big planning week for all of us at Ideal. A big part of our plans for 2020 involve reviewing what is already popular, doing more of what works and changing what doesn't. Our website has to play a big...
A brand is for life, not just for Christmas – (the true tale of a £100 festive advert)
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
Ideal’s MD helps inspire disadvantaged young people
On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years,...
