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Our most recent marketing posts
Ideal’s co-founder Helen and team shortlisted for Harborough business award
The Ideal Marketing Company and our co-founder Helen Campbell made the final shortlist in the Outstanding Personal Achievement category in the awards, which aim to recognise businesses in the region for their achievements in a range of areas from green issues to community involvement.
The single most powerful tool when building a marketing strategy – or the role of Customer Personas
Do you get confused by all of your marketing options? Do you feel your website needs a refresh, you should be spending more time on Linkedin, and don’t even get started on your email newsletter and blog? You’re not alone – the most common theme we see with new clients...
Our top ten blog posts in 2019 – or what your website data COULD tell you
I'm writing at the end of the first week of 2020 and it's a been a big planning week for all of us at Ideal. A big part of our plans for 2020 involve reviewing what is already popular, doing more of what works and changing what doesn't. Our website has to play a big...
A brand is for life, not just for Christmas – (the true tale of a £100 festive advert)
Earlier this month, we saw the greatly anticipated influx of Christmas adverts broadcast to our screens. As typical of the last year or so, there were mixed reviews of and reactions to usual contenders. But, this year (2020) there was a newcomer on the scene. First...
Ideal’s MD helps inspire disadvantaged young people
On December 11th, our MD Jess Shailes ran a careers workshop designed to help inspire young people who have not had the same access to education and career opportunities as many of their peers. The event was attended by ten young people aged between 16 and 24 years,...
Ideal Marketing’s former MD honoured at 2019 Santa Run
The Ideal Marketing Company’s founder and former MD Alastair Campbell who died in June 2019 was commemorated for his contribution to the local community at this year’s Santa Fun Run on 8th December. The inaugural Alastair Campbell Award was set up by Race Harborough...
What I learned at Brighton SEO September 2019
On Friday 13th September search marketers from all over the world flocked to the sunny British coast to experience Brighton SEO. The conference started life as a conversation in a pub and has grown into a twice-yearly event where search marketers can go to get...
What to do if you’re not sure your website is working for you
Do any of these scenarios feel familiar? Your website has been around for a few years and you think its time for a refresh You’re not sure how your website stacks up against the competition Your website isn’t generating leads or sales You’re being charged for work on...
How important are grammar rules?
He’s rarely out of the headlines, but Tory MP Jacob Rees Mogg’s most recent reason for causing controversy had nothing to do with politics and everything to do with grammar, punctuation and use of language. On being appointed Leader of the House of Commons, the...
Google My Business for recruitment companies
You may be familiar with Google’s My Business listings, the handy company information panels that pop up in search results or maps when you search for a business or service in your area. Not only do they offer great real estate in search results, but they are...
