Instagram can be a fantastic social media platform for businesses. In fact, a strong Instagram presence can even become a main source of income. Relevant, well-curated content is a must but the key to Instagram success is gaining followers. So how exactly do you go about getting the people you want to speak to following you?
1 Make sure your photos look fantastic
Instagram is the most visual social media platform of them all, so good quality content is essential if you want lots of people to follow and engage with your account. Images should be clear, relevant to the subject in the caption and of course, attractive to look at.
Airbnb’s Instagram account is a fantastic example of a stylish, eye-catching collection of photographs.
2 Post regularly
Posting multiple times a day or even daily may be not be an option for you, however it’s important to create a schedule and stick to it. After a few weeks of consistent posting you’ll begin to see a direct correlation – the more you post, the more engagement you will see coming through.
3 Interact with other accounts
As with other social media platforms, interaction is vital on Instagram if you’re looking to increase your number of followers, so make sure you follow others’ accounts and like and comment on their posts. As you are speaking as the voice of your business, keep your engagement relevant and appropriate at all times.
4 Make hashtags work for you
Hashtags are a great way of getting people who don’t follow your account to see your photos and hopefully following you. Think carefully about which hashtags are most relevant to you, so you can easily be found by people who are actually interested in what you’re talking about. You’re allowed up to 30 hashtags on a post but I’d recommend only using a couple in the caption and posting the rest as a comment directly below as this will be perceived as more authentic.
5 Monitor your engagement
Be sure to keep an eye on how your posts are performing and alter your schedule as necessary. If you post more of the images people are enjoying at the times they’re checking in with you, you’ll see your engagement rates rise.
Advice about social media marketing
If you’d like to know more about the how to grow your Instagram following and engagement or information on how social media can help to promote your business, please get in touch with us at The Ideal Marketing Company. Call us on 01858 374 170 or email info@idealmarketingcompany.com.
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Louise is an experienced and versatile copywriter whose passion is bringing any subject to life through the written word. She thrives on using her imaginative approach to identify and implement exciting PR opportunities for clients. A career spent coming up with creative content for tight deadlines in consumer magazine journalism and PR means Louise doesn’t know the meaning of the term ‘writer’s block!’
