Introducing Louise Smith, the newest member of our PR team!

Louise Smith - PR at Ideal Marketing CompanyYou might have already had some dealings with Louise or noticed her appearance on our blog page (you can read all of her blogs here), and yes, you’re right; Louise has been with us for a couple of months now, but she has recently become a permanent member of The Ideal Marketing Company team, and we’re thrilled!

In this post, we finally lift the lid and reveal just who Louise is and what she’ll be adding to the team and your marketing needs.

Over 20 years’ experience in PR and copywriting

As PR and content writing specialists, we look for the best of the best. This way, we can give our clients the highest quality of work. Simple. With over 20 years’ experience in the PR and copywriting industry, Louise brings plenty to the table.

Louise began her writing career in PR in the health and beauty sector before moving into women’s consumer magazine journalism, then freelance copywriting. Now living in Market Harborough after a successful career in London, Louise was keen to work with a well-established local marketing company – the perfect match!

“After a few years working in the freelance world, I’m excited to be part of a team again. I wanted to join an organisation with a great reputation in the local area so I was delighted when I got the job at Ideal Marketing,” says Louise. “I’m really enjoying the company’s exciting roster of clients who come from diverse sectors across the Midlands.”

How can Louise help you with PR and copywriting services?

From press releases, to articles to blog posts, to content creation, you can read all about what our PR services include here. Many of these PR services will be supported by Louise.

Ultimately, she helps our clients to maximise the value of their local and national coverage by writing captivating press releases and articles as well as researching possible opportunities, forming media relations and liaising with journalists.

Market Harborough PR team

We’re delighted to welcome Louise to our dedicated and creative team. Louise joins the three-strong PR team at Ideal Marketing which is made up of Helen, who has led our PR activity since 2004 and Ben who has worked at Ideal since 2015.

In her first few months at Ideal, Louise has already impressed our clients by proving to be a talented writer bursting with ideas. You can read more about Louise’s appointment on East Midlands Business Link.

PR strategy and support

PR works best when it is part of a coherent, co-ordinated marketing strategy. For a free initial consultation or to discuss any aspect of your company’s PR requirements contact Helen Campbell on 01858 44 55 43 or email

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