Here at The Ideal Marketing Company, we have plenty of clients coming to us wanting a complete website update. Obviously we love to redesign and help to rebuild a brand, but did you know that a lot of the problems you have with the performance of your site can be tackled by fixing these 3 simple mistakes?
Your website looks old-fashioned
Just as clothing styles come in and out of fashion every season, web design trends are constantly changing. The majority of us wouldn’t be seen dead in what we wore 15 to 20 years ago, so why leave your website in the early 2000s, at a time when many of the most important aspects of digital media weren’t yet created?
Remember that first impressions are often the most important, and you will be judged on what your website looks like, even if the content is perfect and you offer exactly what the customer is looking for.
If you think that your website design is looking a little old-fashioned, The Ideal Marketing Company can help. Find out more about our website design service here.
Your content is not attracting the right kind of audience
Often you may feel that you need a whole website redesign, but what happens if you’ve redesigned and are still not getting the results you feel you deserve?
This could be down to the content you’ve included on your site (content is anything from product descriptions to blog posts, images to calls to action). All content on your site should be carefully written with the customer in mind – this means appealing not only to the customer who has already found your site, but those who come across it on a search engine and are deciding whether to click-through.
All content must be clear, engage the right sort of customer, and offer a real benefit to them, whilst also describing your service perfectly, to ensure it ranks highly in the search rankings.
If you’re struggling to get the performance you want from your site, The Ideal Marketing Company can help you to rewrite your content with both the customer and SEO in mind. Find out more about copywriting here.
Your website is difficult to navigate
So you’ve got a beautifully designed site, and all the content is geared up to appeal to your customer, but you’re still losing page views, or finding that customers only stay on one page. This suggests that your website is difficult to navigate, and your customers jumping ship after failing to find what they need – and possibly even turning to your competitors.
Now is the time to look at the analytics; research the pages where you have the highest bounce rates and think about why this is. Ensure that you’re looking at your site as a customer – what are you hoping to discover about the product, and how can you take the next steps into the sales funnel.
Remember that people are lazy on the internet; if the information is not there in front of them, they are unlikely to look for it themselves.
To find out more about The Ideal Marketing Company’s copywriting and website design services, call us today on 01858 374 170.
