This week's webinar focuses on picking the right social media for you and making it work. It includes: Could you be wasting your time? How to tell Social media myths Picking your social media channel/s Content ideas and types Strategies for engagement Examples Anatomy...
Social media
Communicating in a crisis – week 7 – LinkedIn Optimisation
This week's webinar focuses on some Linkedin housekeeping - use this opportunity to: Optimise your Linkedin profile Optimise your company page Understand how to use each Understand how to improve your newsfeed Get a schedule for maintaining your Linkedin presence...
Communicating in a crisis webinar replay – week 3 – managing your online reputation
Are you struggling to manage your reputation, respond to comments from competitors and build a positive feeling on social media? You're in luck, as this webinar covers 'Managing your reputation online' with Social Media Expert Laura-Anne Williams. We cover: Reviewing...
Accountants: embrace self-promotion and broadcast your expertise to grow in 2021 and beyond
All businesses have dealt with unprecedented change this year. Indeed, ‘unprecedented’ is one of the buzzwords of 2020. As they fought to survive the economic onslaught of Covid-19, companies have also had to change their way of working overnight as video...
What is influencer marketing?
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
Client in the spotlight: The Angel Hotel
The Angel Hotel is an establishment at the heart of the Market Harborough community. For visitors, the hotel appeals as a comfortable and friendly ‘home away from home’ and for Harborough residents, the establishment is popular due to its community focus. The former...
Learning from the World Cup: winning on social media
If ever a week demonstrated social media at its best (and probably worst – but let’s stay optimistic), then this week is as good a week as any. Since the start of the World Cup, football fever has descended on the UK and our newsfeeds. With it, we have generated a...
10 common misconceptions about social media strategies
Social media is a vital part of your marketing strategy and every company needs to jump in and get involved with the ever-growing social media age. 1. Social media is only for the younger audience Don’t think that the only people using Social Media are a young...
Facebook’s algorithm is changing for businesses – here’s what you need to know…
As always, social media is continuing to change and evolve. You may have heard that Facebook is changing (again). On January 11th, Mark Zuckerberg announced that Facebook’s news feed algorithm is changing to prioritise content from friends, family and groups over news...
Choosing the right social media platform for your business
Despite popular belief, you don’t need to be on all social media platforms to promote your business. By just picking the platforms that work for your company and utilising all of the features they have to offer you could be making a bigger difference with just one...