https://youtu.be/pKUZ0siOu6Q?si=QXvthn81WiBtOu16 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Does your website bring your marketing together? Your website could feature heavily at different points of your marketing funnel but awareness of...
https://youtu.be/6IYfbP0xzAM?si=rfsuNMvbksHHDITI Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Is your social media marketing working? We often get this question when people are expecting brand new customers from their organic social media...
https://youtu.be/7YV7LAJrYMc Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you using the right measurements for each marketing channel? I'll summarise the main options, however, we have a post which provides a lot more information....
https://youtu.be/iYbencfmh5s Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure the effectiveness of your messaging? Even if you feel like you've infused what your ideal customer wants in your messaging, the same messaging won't...
https://youtu.be/2dZHhI8YvTg Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Could you save time with your social media marketing efforts? If every month, you're posting new content social media and you're not reusing any of it, then you're...
https://youtu.be/nqMnEucxUR4 Run time: circa 59 seconds Prefer to read this week's Ideal Marketing Minute? Are you leveraging your content and maximising your time spent on marketing? What I mean by that is when you produce content, can it go out on multiple...
You're probably aware that hashtags have a key role on Twitter, but what about Facebook, LinkedIn, and Instagram? In this post, we'll discuss how and when you should use hashtags to organise and track topics in your social media and the best practices for each...
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
All businesses have dealt with unprecedented change this year. Indeed, ‘unprecedented’ is one of the buzzwords of 2020. As they fought to survive the economic onslaught of Covid-19, companies have also had to change their way of working overnight as video...
The phenomenon of influencer marketing hit the headlines this summer when Unilever announced it would no longer be working with influencers who buy fake followers in an effort to encourage brands to work with them. So what is influencer marketing and what are its pros...
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