https://youtu.be/38_ISf3IbUs?si=QZrzgd8SXP2HY1P3 Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? What is omnichannel marketing and why should you care? Have you heard of omnichannel marketing? It's a customer-centric approach in which all...
https://youtu.be/urrRHfVzXtI?si=cBko2XvRtdKx8a8P Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? How do you measure the seemingly immeasurable? With digital marketing, not all things can be measured with clicks and views. For example, your...
https://youtu.be/8pJPrZaY_Wg Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Are you ready to get personal with your messaging? Using technology, it's possible to make a message to many people, feel like a message to one person and really grab...
https://youtu.be/iYbencfmh5s Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Do you measure the effectiveness of your messaging? Even if you feel like you've infused what your ideal customer wants in your messaging, the same messaging won't...
https://youtu.be/NcM9CKLLAlw Run time: 55 seconds Prefer to read this week's Ideal Marketing Minute? Do you have the ingredients you need for a great sales page? Writing a sales page means taking your audience on a journey where by the end of it, they're sure...
https://youtu.be/Y2xiNufFUrc Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Do you engage your ideal audience with your messaging? If you're struggling to write content in any area of your marketing and get attention, it could be because you...
https://youtu.be/-7_MrEZ_gDk Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Does your marketing help people to know, like and trust you? You've probably heard that in order to buy from you somebody needs to know, like and trust you. So, does...
What is a marketing channel? Let’s get the basics out of the way, so that we’re all on the same page and know what we’re referring to: A marketing channel is a tool that helps companies distribute information about products and sell them to the target audience....
The most significant barrier we see to good quality marketing is that businesses don't know who their ideal customers are or understand what they want. Identifying your ideal customer helps to support your business goals and objectives better. Your marketing is more...
If you feel like you should be building your email list, getting more active on social media, redoing your website, or that you really should start doing video, you’re not alone. We speak to many business owners who want to do more, or something different and the...
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