https://youtu.be/sdozbna_tBs Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? What does success look like on your website? And have you defined it on Google Analytics? Website tracking software is capable of telling an awful lot about how your...
https://youtu.be/z2UobrTzGQE Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you being misled by vanity metrics? Not all marketing measurements are created equally, which is why it's worth understanding the difference between a vanity and a...
https://youtu.be/KmCuo99kJo8 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are you losing website visitors before they get to know you? There's not much point in generating a lot of website traffic if those people leave immediately when they...
https://youtu.be/HARAJHx3r64 Run time: 58 seconds Prefer to read this week's Ideal Marketing Minute? Are visitors using your website the way that you think they are? You probably designed your website assuming that visitors would use it in a particular way, but have...
If you missed our webinar on the big switch over from Universal Google Analytics (UA) to Google Analytics 4 (GA4) then here is the replay. The deadline for switching over, is the 1st of July 2023 or you'll risk losing data. BUT this webinar isn't just relevant until...
https://youtu.be/1UTGUdhWn-w Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? Are you wasting your time? We’re reaching the end of the first quarter of the year, which makes it a really good time to review your marketing activities and see which...
https://youtu.be/kZGCGnJOt4w Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you ready for the Google Analytics switchover in July? If you're not already aware, then Google Analytics is a free website tracking software that allows you to...
https://youtu.be/7mp-3StRJeo Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? How will you tell if your marketing plan is successful? It's not as simple as ‘are we getting more leads and customers?’ because it can take a while for marketing...
This is the final in a four-part series on Creating a Marketing Plan, which includes: Setting your goals and targets Market positioning Drawing the plan together Marketing measurements We will go over how you can measure marketing success in this post, but your...
It’s completely reasonable to expect a return on money that goes out of your business, especially when it’s not a cost of doing business or mandatory to the running of your business. That’s why we demonstrate results wherever we can to our clients, using regular...
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