https://youtu.be/nrUJRGZcZKQ?si=qWd8cUF_jJaWIVx9 Run time: 49 seconds Prefer to read this week's Ideal Marketing Minute? Do you know the three levels of brand positioning? The first is Comparative Positioning. This takes your product and service and compares it to...
https://youtu.be/FsH3az-XU8c?si=qzryjZdhpGr1IDyD Run time: 47 seconds Prefer to read this week's Ideal Marketing Minute? Have you taken a position in your marketplace? Whether you've consciously committed to a position or not, your audience has a perception of where...
https://youtu.be/pKUZ0siOu6Q?si=QXvthn81WiBtOu16 Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Does your website bring your marketing together? Your website could feature heavily at different points of your marketing funnel but awareness of...
https://youtu.be/6IYfbP0xzAM?si=rfsuNMvbksHHDITI Run time: 52 seconds Prefer to read this week's Ideal Marketing Minute? Is your social media marketing working? We often get this question when people are expecting brand new customers from their organic social media...
https://youtu.be/FLgGvf2vwPw?si=ibRjDp7dLY58kRwT Run time: 53 seconds Prefer to read this week's Ideal Marketing Minute? Why is email marketing important for your business? Put simply, it’s the best way to build and maintain a relationship with a potential customer,...
https://youtu.be/38_ISf3IbUs?si=QZrzgd8SXP2HY1P3 Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? What is omnichannel marketing and why should you care? Have you heard of omnichannel marketing? It's a customer-centric approach in which all...
https://youtu.be/urrRHfVzXtI?si=cBko2XvRtdKx8a8P Run time: 50 seconds Prefer to read this week's Ideal Marketing Minute? How do you measure the seemingly immeasurable? With digital marketing, not all things can be measured with clicks and views. For example, your...
https://youtu.be/7YV7LAJrYMc Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you using the right measurements for each marketing channel? I'll summarise the main options, however, we have a post which provides a lot more information....
https://youtu.be/sdozbna_tBs Run time: 46 seconds Prefer to read this week's Ideal Marketing Minute? What does success look like on your website? And have you defined it on Google Analytics? Website tracking software is capable of telling an awful lot about how your...
https://youtu.be/z2UobrTzGQE Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Are you being misled by vanity metrics? Not all marketing measurements are created equally, which is why it's worth understanding the difference between a vanity and a...
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