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What Is the Customer Journey and Why Does It Matter?

What Is the Customer Journey and Why Does It Matter?

https://youtu.be/mjRf5eXkzsM?si=oNt9sTqSvROAK6yY Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Let’s clear something up: when you hear “customer journey,” think of it as the path a prospect takes from first discovering your business right...

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The Automation Advantage of Content Marketing

The Automation Advantage of Content Marketing

https://youtu.be/pVOoELGCjLw?si=lVuUSAimlTwpqjUf Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? What if your marketing could work around the clock, building trust and relationships even while you sleep? That’s the automation advantage of...

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Content That Connects: Turning Strangers into Fans

Content That Connects: Turning Strangers into Fans

https://youtu.be/l-DT3z5WxqY?si=V_0_IKoDakXfNhqZ Run time: 57 seconds Prefer to read this week's Ideal Marketing Minute? Ever wonder how some businesses turn casual viewers into raving fans? The answer lies in content that truly connects. Content marketing is all...

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Why Content Marketing Isn’t Just Blogging

Why Content Marketing Isn’t Just Blogging

https://youtu.be/sPI7IsJY3KA?si=m6mIrNBrcHKK5Cz- Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? Think content marketing is just about writing blogs? You’re not alone, but it’s so much more than that. Content marketing is about building trust...

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The Business of Value: How It Drives Growth

The Business of Value: How It Drives Growth

https://youtu.be/VEVBTd1sLmY?si=ktUJybD_yjQlUTkb Run time: 59 seconds Prefer to read this week's Ideal Marketing Minute? What’s the secret to transforming your pricing, products, and overall business performance? The answer is simple: value. Value isn’t just a...

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The Emotional Side of Value: Why It Matters

The Emotional Side of Value: Why It Matters

https://youtu.be/mtCHK7IrpqE?si=r7QqyZk0COOyfmCR Run time: 56 seconds Prefer to read this week's Ideal Marketing Minute? Did you know most buying decisions are made emotionally and only rationalised later? That’s right. Your customers’ hearts are running the show, not...

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Are You Worth It? The Business of Value

Are You Worth It? The Business of Value

https://youtu.be/5A2DNrZccAg?si=aOn7LbQrgUnJloUR Run time: 54 seconds Prefer to read this week's Ideal Marketing Minute? Here's a tough question: Is your business worth it? Not to you, but to your customers. The answer lies in the value you deliver. At its core, a...

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